Asturias boosts its business presence in Ecuador and Panama with a multi-sector trade mission

 

From February 17 to 21, a delegation of six Asturian companies, led by the general director of the Society for Foreign Promotion of the Principality of Asturias (Asturex), Bruno López Vizcón, will embark on a Multi-sector trade mission to Ecuador and PanamaThis initiative seeks to strengthen the presence of the Asturian business community in international markets and open up new avenues of business for participating companies.

 

The companies that are part of this trade mission are Globaitic Group, Irons and Carbons, Image Analyst Processing, Junquera and Diz, Legal Software and Zitron WorkshopsAll of them will develop an agenda of meetings with potential clients in both countries, with the aim of exploring business opportunities and establishing commercial contacts.

 

Institutional Agenda and Support for Businesses

 

In addition to the individual meetings of the companies, the general director of Asturex, Bruno López Vizcón, will carry out a parallel institutional agenda. This agenda will focus on establishing and strengthening relations between the Principality of Asturias with the most relevant sectors in Ecuador and Panama. It is hoped that these institutional meetings will facilitate access by Asturian companies to key information on markets and opportunities in both countries.

 

The participating companies will also be present at the institutional events organised by Asturex in Ecuador and Panama. This participation will allow them to establish contacts with representatives of government and business institutions, as well as to learn first-hand about the dynamics of local markets.

 

This trade mission is expected to generate positive results for the participating companies and contribute to consolidating the presence of Asturias in the international business arena.

 

 

International Expansion Strategy

 

The choice of Ecuador and Panama as destinations for this trade mission responds to Asturex's strategy of diversify international markets for Asturian companies. While efforts are maintained in traditional markets, the aim is to promote presence in emerging markets with high growth potential.

 

Asturex continuously monitors these markets, identifying business opportunities and facilitating access to relevant information for Asturian companies. Participation in this trade mission represents a unique opportunity for companies to explore new horizons and expand their presence internationally.

 

Ecuador: Opportunities in Public Procurement and Infrastructure

 

In the case of Ecuador, the market presents interesting opportunities in sectors such as public procurement, especially in areas such as infrastructure, education, irrigation and health. The construction of health centres, water and sewage projects, and the development of educational infrastructure are some of the areas in which Asturian companies could find business opportunities.

 

In addition, Ecuador is a major importer of petroleum products and intermediate products from the metal sector. The lack of local refining and production capacity generates a constant demand for these products, which could represent an opportunity for Asturian companies in the sector.

 

The entry into force of Agreement with the European Union In 2017, it has boosted the growth of imports in Ecuador, which has also benefited Spanish exports. This favourable context gives Asturian companies a competitive advantage in the Ecuadorian market.

 

Panama: A Logistics and Services Hub with Growth Potential

 

Panama, for its part, stands out as an important logistics and services hub in the Central American region. Its strategic position and free trade zones facilitate trade with other Latin American countries. Despite its size, Panama is a net importer of various products, which generates opportunities in sectors such as construction, transportation, energy and tourism.

 

The logistics sector, in particular, offers great potential for Asturian companies, given Panama's role as a key logistics hub in the region. Tourism, public works and the energy sector are other areas in which investment and collaboration opportunities are emerging.

 

Asturian exports to Ecuador and Panama

 

In 2024, Asturian exports to Ecuador reached 1,3 million euros, while to Panama the figure rose to 6,8 million euros. These figures reflect the growing interest of Asturian companies in these markets and the potential for growth in trade relations between Asturias and these two countries.

 

The multi-sector trade mission to Ecuador and Panama represents a determined commitment by Asturex and Asturian companies to explore new markets and strengthen their international presenceMarket diversification, identification of business opportunities and institutional support are key elements of this expansion strategy.