La Principality of Asturias Foreign Promotion Society (Asturex) He organized a business mission from November 24th to 28th in Morocco Aimed at the metal, construction, and auxiliary industries, the objective was to position Asturian companies in the face of the investment cycle in infrastructure, energy, and water that the North African country is facing.
During the working days, the Asturian delegation developed an intense agenda of institutional meetings and B2B meetings in key industrial centers such as the axis Tangier–Tetouan–Al Hoceima y Rabat–CasablancaThe commercial action sought to take advantage of the logistical and industrial modernization of Morocco, Africa's fifth largest economy and a strategic partner of the European Union.
The Moroccan market presents a favorable scenario for Asturian engineering and industry, driven by large-scale projects. The priority areas identified during the mission include:
- Transport infrastructure: Railway and high-speed rail projects linked to the organization of World 2030as well as the expansion of highways and modernization of airports.
- Industry and Logistics: Free trade zones such as Tangier Med and the automotive parks in Tangier–Kenitra–Casablanca They demand metal solutions, racks, tooling and technical containers.
- Health and Agri-food: Need for hospital equipment, technical lighting and cold chain management, as well as desalination and irrigation plants for intensive horticulture.
Evolution of the trade balance between Asturias and Morocco
Trade relations between the Principality of Asturias y Morocco They have experienced sustained growth, with a notable peak in the last fiscal year. The mission of Asturex It seeks to transform these figures into medium-term supply relationships and higher value-added operations.
Business valuation and future prospects
The participating companies rated the mission as very positive, highlighting the quality of the agenda and the change in perception in the local market. Mecainsa, with more than a decade in the country, point out that We have a name in the country, since we are already receiving order requests from companies we don't know.
. For its part, Corveflex he highlighted a change in the attitude of Moroccan companies, with much more interest
and real possibilities of closing orders.
Other firms like Ascol They praised the organizational precision of Asturex upon detecting a maximum interest
for the quality of their product on their first visit. Also, Normagrup He took advantage of the coincidence with the fair ELEC EXPO to contact the main players in the sector. This action is part of the Metal Promotion Plan 2025 of the Sekuens Group, which includes trade missions to nine countries and sector-specific forums.
Key points and frequently asked questions about the Trade Mission to Morocco
Which Asturian sectors currently have the greatest opportunities in Morocco?
The sectors with the greatest potential are metal, construction, and their auxiliary industries. Specifically, there is high demand for solutions for railway projects (high-speed rail), hospital modernization, renewable energy (desalination and irrigation), and the automotive industry in free trade zones.
How has Asturian exports to this market evolved?
The evolution has been very positive, going from 52,46 million euros in 2021 to a record 219,18 million euros in 2023. Although in 2024 the figure stands at 100,11 million, the trend shows a consolidation of trade relations.
What role does the 2030 World Cup play in this commercial strategy?
El World 2030 It acts as a catalyst for public and private investment in Morocco. This drives the need to modernize critical infrastructure (airports, stadiums, roads, and hotels), opening a direct window of opportunity for Asturian engineering, materials, and equipment companies.
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