On February 4th and 6th, the Valencian Community Textile Business Association (ATEVAL) and Inmerco Marketing, a company specializing in trade fair marketing, met to organize the conference "The ABCs of Trade Fairs: The Key to Success," held at the "El Cúgol" Convention Center in Ontinyent.
The main objective of these sessions is to offer managers and foreign trade managers the information and tools necessary to prepare these events and how to make the most of them.
All of this was carried out not only in a theoretical way, but also in a practical way, with the formation of hypothetical groups and the sharing of conclusions.
The first session dealt with the elements prior to holding a trade fair: reasons and objectives for attending, criteria for selecting the events that best suit the company, staff selection and characteristics of the stand.
The second session focused on the development of the fair itself, that is, internal logistics, advertising and promotion and the post-fair, with commercial follow-up and a calculation of its profitability in the short and long term.
This type of event is very important for all ATEVAL members, since half of the total production of the textile sector is destined for export, and its external promotion through trade fairs is fundamental to any company's marketing strategy.
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