ATREVIA expands its presence in Latin America with the acquisition of Brazilian agency XCOM

 

The Ibero-American communications and public affairs consulting firm DARE announced the acquisition of XCOM, a leading public relations, influencer marketing, and digital marketing agency based in São Paulo, BrazilThis strategic acquisition significantly strengthens ATREVIA's presence in the region. latin american and underlines its ambitious plan for inorganic growth.

 

With this acquisition, ATREVIA adds XCOM's 40 multidisciplinary professionals to its global team, who will continue to operate from their São Paulo office. XCOM's top executives, including its CEO, Viviana Toletti, Chief Executive Officer Daniel Bruin, Chief Operating Officer Deborah Slobodticov, and Chief Financial Officer Fagner Neri, will remain linked to the company, contributing their in-depth knowledge of the Brazilian market.

 

Viviana Toletti, CEO of XCOM, expressed her enthusiasm for the integration: “We are happy to join ATREVIA because it allows us to be part of a company with a strong presence in Latin America"To which we can contribute our knowledge of the Brazilian market, especially in multilateral projects." XCOM, recognized for its ethical, human-centered, and corporate citizenship approach, works with clients such as UOL, PagBank, IBGC, and St. Marche, offering innovative and results-oriented communication solutions.

 

Núria Vilanova, founder and CEO of ATREVIA, highlighted the importance of this acquisition for the consultancy's strategy: "In 2017 we began our international expansion in Brazil And now, as ATREVIA, we're further strengthening our presence in the country with the acquisition of XCOM. With 640 professionals in 15 countries, our goal is to make communication, public affairs, reputation, and brands key to the growth of our economies and the transformation of society. We're consolidating our position as the leading agency in the country. Partner for Communication and Public Affairs for Spanish and Portuguese-speaking countries."

 

With this transaction, ATREVIA surpasses €50 million in revenue and has 650 employees. It is present in 12 Latin American countries and three in Europe.

 

 

 

This acquisition is part of the ATREVIA's 2024-2028 Strategic Plan, which contemplates an investment of up to 20 million euros for new acquisitions. In recent years, ATREVIA has incorporated seven companies, three of them in Latin America: the digital business of Apple Tree in Colombia (2022) New Communication Uruguay (2024) and now XCOM in Brazil.

 

ATREVIA's strategic plan has also strengthened its structure in Latin America with the creation of a Corporate Affairs Hub and a Strategic Creativity Hub, in addition to new units specialized in digital transformation and artificial intelligence in Chile and a regional practice for culture, people management, and internal communications in Mexico.

 

ATREVIA, which had a turnover of €47,6 million in 2024, 8,7% more than the previous year, and obtained an EBIT of €4,3 million, stands out for its social commitment, being the first B CORP consultancy firm established in 15 countries, a characteristic it shares with XCOM since 2024. Furthermore, ATREVIA is a member of the United Nations Global Compact.

 

ATREVIA's strong connection with Latin America is also reflected in the leadership of Núria Vilanova at the head of the Alliance for Ibero-America Business Council (CEAPI), an entity that brings together the presidents of the largest Ibero-American companies with the aim of strengthening relations and business opportunities in the region.