For the third year in a row
The commitment that Barceló Hotels & Resorts has made to the American and Canadian market, which accounts for 65% of the customers staying in the hotels that the group has in Latin America and the Caribbean, continues to pay off.
Thus, the call center, whose operation the chain took over in January 2006 to boost its sales among end and business customers in the US and Canada, has achieved substantial improvements in its revenue for the third consecutive semester.
At the close of the first half of 2007, the call center generated sales of $3,15 million, representing a 55% increase compared to the same period of the previous year. During the first six months of 2007, the call center handled 35.000 calls, achieving a 98% call handling rate. Since January 2006, when the call center was located in the corporate offices of Barceló Hotels & Resorts in
Furthermore, it is worth remembering that Barceló Hotels & Resorts is the leading Spanish hotel chain in the United States, where its subsidiary Barceló Crestline operates 45 hotels, nearly a third of its total portfolio.
The Barceló Hotels & Resorts reservation center, BarceloRes, operates through 4 direct distribution channels: its own website www.barcelo.com, the main GDSs, other websites and 5 call centers that handle telephone calls and provide customer service to clients in Europe, the USA and Canada, Mexico, Costa Rica and the Dominican Republic.
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