Barceló Torre de Madrid: When art and design create a unique identity in the heart of the city

Madrid, a metropolis that breathes art and culture in every corner, adds a new emblem to its heritage wealth with the Barceló Tower of MadridIn the heart of the Spanish capital, this hotel has been transformed into a living art gallery, where guests are immersed in a unique visual and sensory experience, the fruit of the designer's talent Jaime Hayon and the duo's exclusive creations KlunderBie.

Since its inauguration, the Barceló Torre de Madrid has sought to differentiate itself, becoming a symbol of the most modern and avant-garde MadridHayon's vision, renowned for his innovative approach and unmistakable style, has been instrumental in providing the hotel with a own and avant-garde identityThe collaboration with KlunderBie, made up of Nienke Klunder and Wiglius de Bie, has been key to realizing this vision, contributing their unique style that interweaves fashion, culture, and profound visual symbolism.

Strategically located in the Plaza de España , just a few minutes from the Gran Vía and iconic points such as the Royal Palace and Puerta del Sol, the location of the Barceló Torre de Madrid is unbeatable. However, its true value lies within. The hotel's common areas display a collection of striking portraits, created by KlunderBie, commissioned directly by Hayon. These masterpieces reinterpret Spanish cultural icons, such as the flamenco dress and bullfighting clothing, fusing them with a contemporary aesthetic that surprises and delights.

The presence of these works goes beyond mere decoration; they are integrated into the soul of the hotel, reinforcing its commitment to the author's design and artistic experienceThe Barceló Torre de Madrid thus consolidates itself as a meeting point between design, culture and innovation, inviting its visitors to discover a different and artistic side of the vibrant city of Madrid