BBVA, the most reliable Spanish company in Latin America

Study by the MESIAS Institute in collaboration with iTRUST Country Brand Intelligence

BBVA has been recognized as the Spanish company that generates the most trust in Latin America, according to the study "The Image of the Spanish Company and its Executives in Latin America 2024".

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The study, prepared by the MESIAS Institute – Brand Spain Intelligence in collaboration with the firm iTRUST Country Brand Intelligence, surveyed professors and university researchers of Economics and Business Administration and Management in 20 countries in the region.

 

BBVA leads the ranking with 42.000 points, beating Telefónica, which occupies second place with 32.125 points, and at Banco Santander, which is in third position with 32.000 points. Inditex and Iberia They complete the top 5, both above 15.000 points.

 

The study also analyzes trust by sector, where financial institutions are positioned as leaders, followed by telecommunications and fashion. The passenger air transport sector and the energy sector complete the top 5.

 

This recognition for BBVA adds to a long list of awards that the entity has received in Latin America, where it has operated for more than 60 years.

 

 

BBVA has stood out for its commitment to sustainable development, innovation and financial inclusion in the region.

 

A milestone for the image of Spain in Latin America

 

BBVA's presence in the top 5 most reliable companies in Latin America is a positive reflection of Spain's image in the region. The study highlights the good positioning of Spanish companies in key sectors such as finance, telecommunications and fashion.

 

Study methodology

 

The studio "The Image of Spanish Companies and their Executives in Latin America 2024""It was based on a survey of 500 university professors and researchers in Economics and Business Administration in 20 countries of Latin America. Participants evaluated Spanish companies based on their knowledge, trust and perception of the brand image and reputation.

 

Conclusion

BBVA's recognition as the most trusted Spanish company in Latin America is a significant achievement that reflects the entity's commitment to the region. This study also highlights the good positioning of Spanish companies in Latin America and the trust they generate in consumers and stakeholders.