Best Western announces new projects for 2017, in line with its international expansion

Expansion in Spain and Portugal

The company has nearly 500 properties underway around the world.

---

The hotel chain Best Western has announced new improvement projects for nearly 500 of its properties, focusing on its international key markets.

 

The company currently has 239 locations in operation around the world and another 224 in North America, 60% of which are new construction.

 

“This is evidence that Best Western “It continues to have exceptional value for our owners and promoters around the world, as we have seen in our brand projects that continue to grow,” he stated. Suzi Yoder, vice president of international operations Best Western® Hotels & Resorts during the 20th edition of International Hotel Investment Forum, which took place in Berlin.

 

“It was an exciting process for us in 2016, and it is exciting to see the potential growth we have on the horizon for 2017. We look forward to adding hotels Best Western in new destinations this year, and expand some of our new brands, in order to further improve our global footprint,” he assured.

 

With 7 distinctive brands, Best Western offers its promoters tailored product options and more flexibility than ever. The detailed breakdown of current improvement projects Best Western includes: 224 properties in North America, 109 in Europe, 49 in Asia, 33 in Oceania, 20 in South America, 15 in Africa and 13 in the Middle East.

 

The announcement of the projects that Best Western has a great 2016 underway, which saw the celebration of the company's 70 years in business with great milestones. In late 2016, Best Western also announced the debut of SureStay Hotel Group, designed to offer options to budget hotel owners.

 

 

The announcement of the projects that Best Western has underway comes from a great 2016, which saw the celebration of the company's 70 years in business with great milestones

 

 

The revolutionary new “white label” model is powered by Best Western and offers easy conversions to one of the 3 brands of SureStay- SureStay, Surestay PLUS and Surestay Signature Collection.

 

“We have received strong momentum at the beginning of the process with 30 hotels SureStay approved and we hope to have 100 open by the end of 2017,” he said Ron Pohl, vice president and COO of Best Western® Hotels & Resorts. “SureStay has been a welcome addition and adds to our company's strong portfolio. We look forward to seeing it grow even more, as well as the brands that operate under the umbrella of Best Western”, he stressed.

 

In total in 2016, Best Western has opened nearly 100 hotels in North America and 102 in the rest of the world. The company's portfolio today has more than 4.200 hotels in 100 countries.

 

This growth of the chain internationally will also be reflected in Spain and Portugal, where an expansion with 30 new hotels has been announced in the next five years. Currently, the chain has five accommodations in  Spain: Three in Barcelonaone in Madrid and another Salobrena-Granada; and has two more in Portugal: located on Lighthouse and Porto. This would represent a growth of 400%.

 

“We are convinced that we will exceed growth expectations,” says the Director of Development and Operations for Spain & Portugal, Oriol Maresch. “Spain & Portugal represent a key market for Best Western because they are two tourist destinations par excellence. Hence, we have decided to put all our efforts into strengthening these markets,” he added.