Interview with Almudena Clemente, strategy director of Brand Union
"The brand helps us to differentiate ourselves in a competitive market and above all helps us to empathize with the needs and interests of consumers."
This was explained to us in an interview for Empresa Exterior by Almudena Clemente, strategy director of Brand Union, a global brand consultancy, who detailed in depth the importance of brands for companies and how they benefit in international markets.
He made it clear that the rest of the markets must easily understand what we are selling, making it necessary to review our visual identity.
"We need to stop and think about whether we have the necessary tools to compete abroad," Clemente stated.
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