In just two and a half years
Looking ahead to the new year, the digital agency, which already has 25 people committed to the project, expects a 30% increase in turnover, as well as expanding throughout the United Kingdom and settling in the US.
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Brandcrops, the digital marketing agency and consultancy that drives the growth of brands and accompanies them along the way with training and advice, has closed the year 2022 with a 30% increase in its turnover compared to the previous year.
It has only taken two and a half years for this Spanish company founded by Daniela Goicoechea and Cristina Hernández, to develop more than 80 campaigns in Spain, Portugal, USA and Mexico, for almost a hundred brands dedicated to mass consumption and enjoyment.
Daniela was the CMO and head of marketing at the Goiko burger chain for seven years. The innovation applied in the project marked the evolution of marketing and changed the way many companies in the sector act and do things. During this stage she coincided with Cristina, who was the creative head behind the entire marketing department of Goiko. As time passed, they both made the decision to continue down the path of creating and promoting more brands and it was at that moment that they were born. Brandcrops (March 2020), a digital marketing agency and consultancy dedicated to cultivating brutal, impactful and resilient brands.
During 2022 Brandcrops has carried out more than 30 campaigns, 25% more than in 2021. Among the most notable are the social media strategy and management of the ice cream brand. Häagen-Dazs with the campaign Winter Dazs; Wacom with a communication strategy on social networks for the European community; the launch to the European market of Franui, the delicious chocolate-covered raspberries; or the launch of the internal brand of ElPozo, Iberian Legacy under the concept “a legacy tastes better when you share it.”
The Spanish digital agency has carried out more than 30 campaigns in this last year, 25% more than in 2021
In addition, it has increased its client portfolio with up to 20 new brands, among which are Wacom, Legado Ibérico, Ihop, Moon Water, Carls Jr or Grupo Pantea.
“Companies still do not understand the mission and power of social networks. During these years we have seen how long-standing brands miss the opportunity to create a community and build customer loyalty. Networks allow brands to be bidirectional, stop just sending messages and start receiving and starting a conversation,” he comments. Daniela Goicoechea, co-founder and CEO of Brandcrops.
The consumer is recycling and brands must be updated to adapt to their needs. “The consumer of 2023 expects brands to provide value, to make them part of a community and to give them the value they deserve. Social networks have become a great marketing tool and our objective is to guide and train companies so that they learn to enhance them,” adds Cristina Hernández, co-founder and creative director of Brandcrops.
The digital agency that looks for problems
Brandcrops proclaims itself in the search for problems to solve that represent new challenges for the agency.
“At Brandcrops we are looking for problems. "I want to sit at the table with brands that are aware of the power of the digital community to design the strategy that we will apply in 2023 in order to grow and gain the customer's top of heart," he comments. goicoechea.
Looking ahead to the new year, the digital agency, which already has 25 people committed to the project, expects a 30% increase in turnover, as well as expanding by United Kingdom and settle in U.S.
“We have a dream team for the creation and execution of creative campaigns that build end customer loyalty with the brands. Together we hope to continue growing in 2023 and reach new territories and sectors,” concludes Cristina Hernández, co-founder and creative director of Brandcrops.