BUFF strengthens its European expansion with a new subsidiary in the Netherlands

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The Catalan company BUFFA leading company in the design and manufacture of textile accessories for the neck and head, has opened a new subsidiary in the Netherlands with an initial investment of €100.000. This strategic move, which has had the support of ACCIÓIts objective is to consolidate its presence in the market of Benelux and boost its most innovative product lines.

 

For this international expansion project, BUFF has received aid of 14.000 euros from the multi-location line of ACCIÓ, the agency for business growth in Departamento de Empresa y Trabajo.

 

Objectives and strategy in the Benelux

 

With this new implementation, the company headquartered in Igualada (L'Anoia) expects to achieve a turnover of around two million euros across the markets of the Netherlands, Belgium and Luxembourg by 2030Physical proximity is a key pillar in this strategy.

 

According to Maria Carme Valls, sales director of BUFF, who are "The opening of this new subsidiary in the Netherlands is a strategic step that reflects our desire to be even closer to our markets.«. Valls highlights that «Getting to know the country firsthand and strengthening ties with our clients allows us to offer a more agile, personalized, and efficient service.The executive emphasizes that this proximity will facilitate not only customer service, but also...to promote the arrival of our most innovative product lines to the territory«.

 

Innovation and diversification as a lever for growth

 

In recent years, the company has focused on strengthening its more technical and diversified products in international markets. A prime example is the product line 'BUFF Safety'This range, geared towards workplace use, currently represents 7% of global revenue. BUFF It has been producing for almost 20 years, and includes about thirty families of certified products. Personal Protection Equipment (PPE).

 

Within this B2B line, items with very demanding technical requirements stand out, such as the fireproof balaclavas designed for fire departmentsIn parallel, the company will launch two new collections for the consumer market this year: a category of socks focused on sports and a new range of gloves.

 

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Key Facts about the BUFF Expansion

 

Concept Figure/Data Initial investment in the Netherlands 100.000 euros Institutional support (ACCIÓ)14.000 euros Target turnover Benelux 2030~ 2 million eurosTotal turnover FY 2025-202649,5 million euros (+9%)Percentage of international turnoverOver 90%Main export marketsEstados Unidos (16%), Alemania (10%), Francia (7%)nn

 

X-ray of an exporting leader

 

Founded in 1992, BUFF It has consolidated a distinctly international business model. The company, which employs 330 workers, allocates more than 90% of its total revenue comes from foreign markets. Estados Unidos It is their main market, accounting for 16% of total export revenue, followed by Alemania (10%) and Francia (7%).

 

The company closed its 2025-2026 fiscal year (May to April) with 9% growth compared to the previous year, reaching 49,5 millones de euros. With that of Países Bajos, BUFF It now has seven international subsidiaries, present in Estados Unidos, Canadá, Reino Unido, Francia, Italia y Alemania, marketing its products in more than 60 countries.

 

The context of institutional support for internationalization

 

This operation is part of the new internationalization strategy for the Catalan economy for the period 2026-2030, designed by ACCIÓAmong its objectives are maintaining its leadership in export volume at the national level, enabling 2.000 new Catalan companies to begin exporting, and reaching 3.500 companies with subsidiaries abroad, through programs such as Catalunya Exporta.

 

Key points and frequently asked questions about BUFF's expansion in the Netherlands

 

Why is opening a subsidiary in the Netherlands strategic?

To BUFFto have a subsidiary in Países Bajos It is key to being closer to the market of BeneluxIt allows for a more agile and personalized service, strengthens customer relationships, and facilitates the introduction of innovative products, acting as a logistics and commercial hub in one of the most dynamic economic zones of Europa.

 

What impact does this expansion have on a Spanish exporting company?

The case of BUFF It exemplifies a successful multi-location strategy. It demonstrates the importance of moving from a purely export-oriented model to a physical presence in key markets to consolidate growth. It also underscores the value of diversifying the portfolio with high value-added B2B lines, such as personal protective equipment (PPE), and of leveraging public support for internationalization.

 

What are BUFF's main international business lines?

Although it is known for its outdoor accessories and casual fashion, which make up the bulk of its business, BUFF It has a growing strategic B2B line:BUFF Safety'. This division, which already represents 7% of its turnover, focuses on Personal Protective Equipment (PPE) with high technical requirements for professional sectors, such as fire departments and industry.

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