La Cámara de Comercio de España y TikTok They have ratified a strategic agreement to strengthen the digital skills of Spanish entrepreneurs. Through this alliance, the companies in the program Promote Startup They will have access to specialized training in E-commerce and social marketing to boost its global growth.
Integration of the SOAR program into the entrepreneurial ecosystem
As the central focus of this collaboration, TikTok will integrate the beneficiaries of Impulsa Startup Program in their initiative SOAR (Support Our Artisans and RetailersThis project offers comprehensive and personalized training in digital skills and Social marketing, specifically designed to help new businesses achieve a successful entry into TikTok Shop, the platform's native e-commerce solution.
The social network will guarantee a minimum of five exclusive seats This program is for startups participating in the Chamber of Commerce's program, with the possibility of increasing the number of places depending on demand. The training will be delivered by the business school. ISDI’s Impact for Accelerator, guaranteeing a high standard of educational quality in the B2B environment.
Methodology and technical specialization
The training program consists of 35,5 hours of intensive learningDistributed primarily online, the courses combine theory with personalized mentoring. The goal is for each participant to develop a direct action plan to operate in the digital ecosystem. Key points of the training include:
- Technical training on the interface of TikTok Shop.
- Social marketing strategies focused on sales conversion.
- Mentoring with specialists in logistics and electronic commerce.
- Development of scalable business plans for the digital economy.
| Concept | Program Details |
|---|---|
| Teaching load | 35,5 intensive hours |
| Mode | Primarily Online (Theory + Mentoring) |
| Training entity | ISDI’s Impact for Accelerator |
| Guaranteed places | Minimum 5 (expandable) |
| Territorial scope | 38 Chambers of Commerce in 2026 |
Institutional statements
Ana Abade, senior manager of institutional relations of TikTokHe emphasized that: “Our commitment is to offer Spanish entrepreneurs the tools and knowledge necessary to thrive in the digital economy. With this training program, we not only seek to generate opportunities for entrepreneurs, but also to boost local growth and positively impact the Spanish economy.”
For its part, María Tosca, Director of Employment, Training and Entrepreneurship at Cámara de Comercio de EspañaHe emphasized that the incorporation of the program SOAR enriches the value proposition of Promote Startupe-commerce is a "key area for scaling successfully in today's market."
Impulsa Startup structure in 2026
The program, co-financed by the European Social Fund PlusIt unfolds in two critical phases for the internationalization and consolidation of companies:
1. Create and Grow Phase: Aimed at entrepreneurs with scalable business ideas that require a solid project foundation.
2. Take-off Phase: Focused on startups with a minimum viable product (MVP) seeking to accelerate their traction and growth in the market.
Currently, the network of 38 participating Chambers of Commerce acts as a catalyst for technology projects to present themselves to investors and expand their commercial reach through new digital tools.
Key points and frequently asked questions about the Chamber-TikTok agreement
What is the SOAR program included in the agreement?
It is an initiative of TikTok which provides training in social marketing and e-commerce to help startups integrate and sell effectively through TikTok Shop.
Who can benefit from this specialized training?
Entrepreneurs and startups enrolled in the program Promote Startup from the Cámara de España, specifically those with technology-based projects and scalable potential.
What is the duration and format of the learning experience?
The program consists of 35,5 hours of theoretical and practical training and mentoring, delivered online through the business school. ISDI.
Any questions about this news?
Talk to Coexia, the AI of the foreign trade
