Madrid Chamber of Commerce and SHEIN join forces to boost exports from Spanish companies through marketplaces

Digital Internationalization

The Madrid Chamber of Commerce and SHEIN Marketplace are organizing a workshop on June 16th to train executives in using global platforms as an export channel. The hybrid event will offer strategies for scaling international sales and accessing more than 150 markets.

---

An alliance to overcome the barriers of traditional foreign trade

La Cámara de Madrid y SHEIN Marketplace They have announced a strategic collaboration to empower Spanish companies in their international expansion through global marketplaces. The event, which will be held next 16 June, 2026It seeks to offer managers the necessary tools and strategies to access new markets in an agile and scalable way, minimizing the risks and costs associated with physical implementation.

In an increasingly competitive global environment, the marketplaces They have become a fundamental channel for internationalization. These digital platforms allow companies, especially SMEs, to overcome traditional entry barriers such as investment in local infrastructure, complex logistics management, or a lack of knowledge about the end consumer in distant markets. The initiative responds to the need of Spanish businesses to find efficient ways to increase their brand visibility and generate sales abroad.

Strategies and tools for global expansion

The event, which will take place in person at the Palacio de Santoña And also virtually, it is designed to provide practical and direct value to export managers. The program will focus on explaining how platforms with a massive reach work, such as... SHEIN, which operates in more than 150 countriesAttendees will be able to learn firsthand about success stories and applicable strategies to scale their sales globally.

According to the organizers, the session will address how to leverage the integrated tools of marketingData analytics and operational management offered by these digital ecosystems. The goal is for Spanish companies to not only sell their products, but also build a solid and sustainable brand presence in the competitive environment of global e-commerceIn addition, information will be provided on specific aid and recommendations to boost digital internationalization from España.

Concept	Detail
Date	Tuesday, June 16, 2026
Opening hours	Of 09:30 to 11:30 hours
Format	Hybrid (In-person and Virtual)
In-person location	Palacio de Santoña (C/ Huertas 13, Madrid)

This collaboration between a leading institution such as the Cámara de Madrid and an e-commerce giant like SHEIN Marketplace It underlines the growing importance of digitalization in the foreign business strategy of Spanish companies, offering a unique opportunity to accelerate their growth on the world stage.

Key points and frequently asked questions about internationalization through marketplaces

What key advantages do marketplaces offer to a Spanish exporting company?

For a Spanish company, the main advantage is the immediate access to a global customer base They already have an established logistics and payments infrastructure, drastically reducing initial investment and operational risk. They allow for rapid testing of new markets with real consumer behavior data.

Is this sales model suitable for any type of product or sector?

While it's especially powerful for B2C products like fashion, electronics, cosmetics, and home decor, more and more categories, including some B2B ones, are finding their niche. The key is to analyze whether the marketplace The chosen strategy is aligned with the product's target audience and adapts the marketing and pricing strategy to the digital channel.

What should Spanish companies consider before starting to sell on a global platform?

It is essential to conduct a preliminary analysis of the competition on the platform, understand the associated fees and costs, and prepare the production and logistics capacity to respond to potentially high and fluctuating demand. Furthermore, it is crucial to protect the brand and ensure compliance with the regulations of the target markets.