Call
Aragón Exterior (AREX) and the Chambers of Commerce of Aragón, within the framework of the AREX Habitat Plan “Made in Aragón”, call for an Internationalization Plan for the introduction of Aragonese companies into the Contract Channel.
The activities linked to this plan aim to provide companies with access to contacts and projects that would be more laborious to address independently. At the same time, it seeks to enhance the Aragon Brand and therefore the positioning of our companies.
The plan includes, over two years, a series of work days and promotional actions, as well as specialized and personalized professional support.
Deadline for admission of applications: November 9
Why an Aragón Contract Plan?
El contract channel It encompasses activities aimed at the design, manufacturing, supply and final installation of comprehensive equipment for constructions for collective use (hotels, restaurants, hospitals, residences and public buildings such as airports, train stations, universities or museums).
Today, the Contract ChannelIn addition to being one of the most powerful international sales channels, it is growing compared to the traditional channel, which is why it represents a way to diversify business channels and markets for companies in the sector. Likewise, there is a broad and diversified business base in Aragon with the capacity to serve this market. At the same time, there is an interest in international markets in having more specialized and professional offering alternatives.
Objectives of the Aragón Contract Plan
Highlight the regional offer of the Contract Channel.
Stimulate business/professional revitalization and cooperation.
Facilitate the competitive adaptation/preparation of companies that are or consider being in this Channel.
Develop international business opportunities for Aragonese companies in the Contract Channel.
Who is it for?
Companies that are part of the Contract value chain in Aragon:
Materials and product industries (furniture, lighting, home textiles, rest, coverings – ceramics and natural stone -, security and communities).
Service companies (architects, designers, interior designers, engineering, Project management...etc.).
Empresas de construcción
Development companies
Contract establishment operating companies
The Plan is suitable for those companies determined to undertake the Contract Channel as a medium-long term strategic path, which requires adopting a proactive attitude, knowing very well what your competitive factors are to position yourself correctly in the market, having the capacity to adapt and versatility with your products/services, and being open to cooperation with other companies, both from other sectors and even direct competitors.
Lines of work to develop:
Work days, with the objective of:
Facilitate networking and the generation of business opportunities between Aragonese companies.
Make known the particularities of the Contract Channel and the capabilities that companies must develop to undertake it successfully.
Explain the different actors in the channel, from prescribers (architects, designers, etc.) to operators, developers, investors, etc., to know who is who in the value chain and position yourself correctly with each of them.
Select the target markets for the subsequent actions of the plan.
Commercial actions aimed at enabling Aragonese companies to access Contract projects:
Business meetings at origin with international prescribers and decision-makers of the channel.
Promotion events in the destination country with relevant channel agents.
Networking events.
Specialized and personalized professional support
Personalized support in each of the phases of the program (online consultations, by phone, in person...etc.).
Access to other activities of interest to companies in Aragon.
Action Plan 2018-2020
November 2018: Work Day “Cooperation and Networking in the Contract Channel”
March 2019: Work Day “Priority markets and access strategies (International Meeting Preparation)
April 2019: International Contract Meeting in Aragon with international decision-makers and major Spanish prescribers
October/November 2019: Direct Commercial Mission (The market will be defined throughout the year according to the interest of Aragonese companies)
December 2019: Evaluation of results and proposal of actions for 2020
The deadline for admission of applications will end on November 9, 2018.
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