Cantabria launches a digital platform to catapult its companies into international markets

Archive image of the presentation of the First Internationalization Plan of Cantabria

COMPREHENSIVE STRATEGY FOR THE PROMOTION OF REGIONAL FOREIGN TRADE

Through the new website of First Internationalization Plan 2025-2028The region offers customized itineraries, centralizes inter-institutional support services, and showcases real success stories in order to increase the competitiveness and exports of its business sector.

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La Society for the Development of Cantabria (SODERCAN) has taken a strategic step in promoting foreign trade with the official launch of the new website corresponding to I Cantabria Internationalization Plan 2025-2028This platform has been meticulously designed to bring the guidelines of this roadmap closer to SMEs and large local companies, facilitating a process of international expantion clear, structured and eminently practical.

This new portal acts as a decisive lever in the implementation of the Plan, promoted by the Regional Government's Ministry of Industry, Employment, Innovation and Trade. Its main objective is to strengthen the competitiveness of the productive sector and increase the presence of Cantabrian companies in the international markets, offering a frictionless digital environment that is 100% business-oriented.

Tailor-made routes for each exporter profile

The website design pursues a fundamental purpose: to transform institutional theory into a tool for direct application by entrepreneurs, regardless of their level of maturity in the field of foreign salesTo achieve this, the platform's architecture distributes its content through personalized itineraries adapted to three levels of experience: non-exporting companies, non-regular exporters y regular exporters.

Thanks to this strategic segmentation, companies can quickly identify the steps they need to take. The support begins with an initial diagnosis of their Exporting capacity and extends to the provision of sophisticated services such as market niche prospecting, specialized training, and the implementation of plans digital internationalization.

A centralized ecosystem with a single "gateway".

One of the project's greatest added values ​​is its ability to bring together and organize the offerings of all the entities involved in the Plan. Key institutions for international expansion, such as SODERCAN itself, the Chamber of Commerce, ICEX, and CEOE, converge in this space. This allows businesses to have unified access to the entire ecosystem of support for internationalization.

This comprehensive vision reflects the collaborative nature of the strategy, which has been agreed upon with major economic players to provide a synchronized and effective response to the complex challenges of international trade.

Promoting an export culture through example

At the macroeconomic level, the I Internationalization Plan pursues ambitious goals for the three-year period: to increase the base of exporting companies, increase the total volume of exports of the region and promote the geographical diversification of business destinations. To translate these objectives "from paper to action," the website functions as an operational guide that links specific corporate needs with existing tools and services.

Additionally, to enrich the user experience and stimulate export cultureThe portal incorporates audiovisual material focused on real success storiesThrough the demonstrable experience of Cantabrian companies already established in various global sectors, the initiative seeks to showcase local talent and inspire those firms that are still considering taking the leap into the international investment and the export of their goods or services.