Internationalization of Footwear
The Mallorcan artisan footwear company Carmina Shoemaker has opened its new store in Tokyo. This opening reinforces its internationalization strategy in key markets, focusing on its network of company-owned stores and the quality of its products, which are manufactured entirely in Mallorca.
The handcrafted footwear company Carmina Shoemaker boosts its global growth plan with the opening of a new company-owned store in TokioThis opening is part of the company's strategy to strengthen its presence in high-value markets, such as Japan, renowned for its advanced footwear culture and the level of demand from its consumers.
The new establishment is located on the prestigious avenue Marunouchi Naka-Dori, one of the most important commercial hubs in the Japanese capital. From this location, the brand will bring its collections and business philosophy, based on the complete manufacturing of each pair of shoes in Mallorca, a model that has been preserved for more than 150 years.
Internationalization as a pillar of growth
With this new opening, Carmina Shoemaker It consolidates its presence in one of its most important international markets. The Mallorcan firm's expansion strategy is based on three fundamental pillars: superior product quality, the development of a network of own stores in strategic locations and the preservation of a model of artisanal production.
Since its founding in 1866 in Inca (Mallorca), known as the "city of leather", Carmina Shoemaker It has maintained a production process that combines tradition, innovation, and a rigorous selection of materials. This approach has allowed it to establish itself in fashion capitals such as Madrid, Nueva York, París y Londres.
At present, Estados Unidos It remains one of its main markets, while Japón represents a key reference in AsiaIn parallel, the company continues to strengthen its position in Europa through new openings and the development of its own subsidiaries, always with growth organic and sustainableAccording to the firm, the companies that maintain the control over quality, manufacturing, and technical knowledge They are better prepared to compete in the long term, a principle that guides their evolution, faithful to their centuries-old values.
| Concept | Detail |
|---|---|
| New Store | Carmina Shoemaker Tokio |
| Location | Avenida Marunouchi Naka-Dori |
| Exact direction | 1-9-4 Yurakucho, Chiyoda, Tokio |
| Opening date | July 25, 2026 |
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