Economic journal of Spain's foreign business
Foreign Minister José Manuel Albares has presented the Public Diplomacy Strategy 2026-2028, the first common framework to unify Spain's international projection. The initiative seeks to consolidate the country's global influence in an environment of geopolitical competition and rising disinformation.
The RepCore Nations 2026 report, prepared by Reputation Lab, ranks Spain among the twelve nations with the best global reputation. The presentation of the study, organized by the Leading Brands of Spain Forum, was held in collaboration with the Next Education business school, reaffirming the strategic value of the 'nation brand' for international business.
Andalucía TRADE and the Málaga Chamber of Commerce brought together some thirty companies to analyze the strategic role of branding in conquering foreign markets. The event highlighted the need for a strong brand identity to compete globally and presented the Andalusian agency's new specialized consulting service.
The Madrid Chamber of Commerce, in collaboration with the e-commerce giant SHEIN, held a conference on June 16, 2026, at the Palacio de Santoña to detail the opportunities that the company's marketplace offers to Spanish businesses. The event, which was supported by the Community of Madrid… Read more
Since its founding in 2001, Empresa Exterior has established itself as the leading source of international economic information in Spain. For over two decades, its newsletter has been delivered punctually each morning to the inboxes of thousands of managers and executives in the foreign trade sector, becoming an indispensable tool for… Read more
The Landscape of International Business Information in Spain In Spain, access to reliable information on foreign trade, imports, and investments is structured around three main channels: institutional publications, the general business press, and specialized local media. The primary public references are the Spanish Business Information Magazines (Revistas de Información Comercial Española) (Revistas de Información Comercial Española). Read more
On July 8th, ICEMD, ESIC's Innovation Institute, invites you to an essential event to understand and lead one of the biggest changes in the world of marketing, sales, communication, advertising, and customer service: the emergence of artificial intelligence agents. A world premiere will be presented… Read more
The adoption of Artificial Intelligence (AI) in international marketing is transforming the business landscape in the Valencian Community. According to the 11th Annual Report of the Valencian Community Brands Abroad Observatory 2024, a growing number of companies are integrating this technology into their strategies, marking a milestone in adapting to… Read more
The Digital Business Summit is a high-impact annual event designed to bring together leaders, entrepreneurs, and professionals from the digital and technology sectors to explore the latest trends, innovations, and best practices in the world of digital business. The event features conferences, panel discussions, and more. Read more
In this webinar, we will focus on what companies should consider when seeking to strengthen their products internationally through marketplaces. Speakers: • Gloria Egea – Redflexión Consultores, a company specializing in internationalization through competitive intelligence tools. • Jaime Soto – Padeco Global, a company specializing in… Read more
AI in the foreign trade