Economic journal of Spain's foreign business
B2B Strategy: The Hotel Santos Nixe Palace, a member of Hoteles Santos and Preferred Travel Group, participated in the second edition of Emotions Maestro Balearic Edition in Mallorca. The objective is to strengthen its position in the luxury B2B market by connecting with key international agents and buyers. The Hotel Santos Nixe Palace, flagship of… Read more
ICEX Audiovisual Internationalization, within the framework of Iberseries & Platino Industria, has presented 'Pantalla Cultura' (Culture Screen), a new matchmaking initiative to connect Spanish producers of cultural content with international channels and platforms, seeking to boost their marketing and global distribution. Within the framework of Iberseries & Platino Industria, a new strategic initiative was presented… Read more
International Expansion: Meliá Hotels International, in collaboration with Gruppo Stay, has announced the opening in 2027 of its first hotel under the luxury brand The Meliá Collection in Rome. This strategic move reinforces the Spanish hotel chain's expansion in the premium segment and consolidates its presence in the Italian market. The Spanish hotel chain… Read more
Internationalization of Tourism Services: A delegation of eleven companies from the Canary Islands, led by Proexca, is participating in a trade mission to Colombia to share its expertise in tourism development. The initiative, in partnership with the Colombian Federation of Municipalities, focuses on providing technical assistance to strengthen the sector in the Tenza Valley. A delegation… Read more
FITUR 2026 Awards: FITUR presented its annual awards at a ceremony held in Madrid, recognizing the best stands, the most sustainable initiatives, and the most innovative active tourism projects. The trade fair, organized by IFEMA Madrid, reaffirms its commitment to a high value-added tourism sector on a global scale. The city… Read more
Internationalization of Publishing: The Liber 2026 International Book Fair kicks off this September 29th at Fira de Barcelona with 250 exhibitors from 19 countries. The event aims to boost content exports and rights sales, with a special focus on artificial intelligence and new markets. The Liber 2026 International Book Fair… Read more
Human Capital and Intellectual Property: The global consulting firm PONS IP has announced the accreditation of three of its professionals as new Intellectual Property Agents. Jorge Vicente, Sergio Caballero Concepción, and María del Carmen Redondo Palomo have received official certification from the Spanish Patent and Trademark Office (OEPM), a recognition that underscores… Read more
APPOINTMENTS The Barceló Group has announced the appointment of Marta Barceló Fontirroig as the new Vice President for EMEA of Barceló Hotel Group. This strategic move, effective September 2026, consolidates the integration of the fourth generation of the family into the hotel group's senior management. The Barceló Group has announced the appointment of Marta Barceló… Read more
Investment Round in the TravelTech Ecosystem: Spanish startup Aloja has closed a €1,2 million funding round co-led by Archipélago Next and Lanai Partners. The funds will fuel its international expansion and the development of its AI-powered dynamic pricing platform for the travel experiences sector. The Spanish tech company Aloja… Read more
Spanish-Chinese Audiovisual Collaboration: ICEX, through Audiovisual from Spain, is supporting a mission from the China Film Producers Association (CFPA) to Spain to strengthen audiovisual collaboration. The delegation will visit five cities to explore co-production and investment opportunities, coinciding with the San Sebastián Film Festival. In an effort to boost internationalization and… Read more
AI in the foreign trade