Interview with Dani Vives, partner at Inafrica Strategy
During the meeting, the focus was placed on both commercial and cultural variables that Spanish companies must take into account to successfully internationalize in this region.
Analyze the potential of West africa and the opportunities it represents for Spanish companies has been the objective of the day on the region held recently in the Madrid Chamber of Commerce.
"Right now West Africa It is an area that is opening up a lot, and taking into account that Spain is the first developed country closest to that area, many opportunities open up for us in those countries, especially in sectors such as construction materials, mass consumption, industrial supply and public works” he explained Dani Vives, partner at Inafrica Strategy.
During the day, the focus was also placed on both commercial and cultural variables that Spanish companies must take into account to successfully internationalize in this region, such as "the importance of personal relationships or making a good choice of your distributor and your partner." " has underlined Vives.
Determining whether the products meet the market specifications in terms of format or packaging and being prepared to properly monitor the commercial action were other aspects discussed in a meeting where it was highlighted that West Africa It is the fastest growing region on the African continent with forecasts of around 6% next year and with a population of more than 340 million inhabitants, which represents more than 50% of the continent's population.
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