The conference “How to position your company for the Chinese market” was held at the Madrid Chamber of Commerce

Spain has become a priority tourist destination

During the meeting, aspects of how to sell to the Chinese consumer, their profile and behavior and other key factors to reach this sector were analyzed.

The average expense of a chinese tourist during your visit to Spain In 2018, the country has become a priority destination for the majority of visiting Chinese Europe, and this represents a window for the Spanish companies can address this market. “The goal for 2020 is to reach one million Chinese tourists and the growth potential is immense, for example shopping for them represents 73% of their activity,” he stressed. Miguel Bufala, Tourism and Foreign Trade advisor of the Madrid Chamber of Commerce.

In conference “How to position your company for the Chinese market” held at the CChamber of Commerce of Madrid It has been explained that what it is about is taking advantage of the opportunity that the Chinese public represents to bet on the Capabilities without leaving home, but always, from the planning and strategy that the commitment to new markets requires. The Chinese tourist “does not change their habits” therefore “it is important that the campaigns and everything we want to send them through social media, through digital marketing industry be done directly on their networks,” he pointed out. Belén Moreno, country manager Iberia of iClick Interactive. During the meeting, aspects of how to sell to the Chinese consumer, their profile and behavior and other key factors to reach this sector were analyzed.