CEPYME celebrates the first day of CreCEPYME, with which large companies mentor small ones

Boosting business growth

Actiu, one of the mentored companies, has explained its digital transformation process with Orange.

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CEPYME has organized the event Promoting business growth. The digital transformation of Actiu by Orange, within CreCEPYME, a Confederation project in which large companies mentor medium-sized companies with high potential and share their experience with them to help them grow. During the event, Actiu, one of the mentored companies, has explained its digital transformation process with the help of Orange. Actiu is a company from Alicante founded in 1954 that is dedicated to the manufacture of office furniture and specializes in the design of work spaces focused on the well-being of companies. Over the last few months, Orange has mentored him in his digital transformation process.

 

At the opening of the day, the president of CEPYME, Gerardo Cuerva, has pointed out that “large companies have to shake hands with small ones.” He has pointed out that there is no need to make a dichotomy between large or small companies but rather what we have to do is “believe in the company.” He has also highlighted that the reason for CreCEPYME is to “accompany, mentor and give companies the opportunity to grow” and that “it would be good if instead of so many obstacles to developing business activity, all efforts were dedicated to making business activity easier.”

Carmen Berbegal, representative of Actiu property, recalled that among Actiu's values ​​are "digitization, internationalization and innovation" and that synergies and ecosystems are more important today than ever: "At Actiu we have always worked in ecosystems, we rely on local companies to grow. “We are delighted to be part of this project”, he stressed.

 

Sergio Riolobos, Business Director at Orange, has stated that "at Orange we support projects like CreCEPYME with the commitment to accompany companies in their digitalization so that they see that it is a simple and accessible process for all of them, regardless of their size, as well as an opportunity

to grow and evolve, improving its competitiveness.”

 

 

The president of CEPYME, Gerardo Cuerva, has pointed out that there is no need to make a dichotomy between large companies and SMEs, but rather what we have to do is “believe in the company.”

 

 

The day was completed with a round table in which the transformation process of Actiu by Orange was specifically analyzed. The general secretary of CEPYME, Luis Aribayos, has referred to the CreCEPYME program, which “has exceeded all expectations” and congratulated the mentor company and the mentored company for their commitment to said project. Joaquín Berbegal, CEO of Actiu, highlighted that “in the current economic situation, the digital transformation process is not only a necessity, but it is an obligation.”

 

For its part, Francisco Huidobro, director of Digital Services at Orange, has pointed out that there is an increasingly stronger awareness that “technologies are there to help people and companies in their business” and that we must “change the culture”, because “going digital is not making a website”.

 

Lastly, Carmen Reina, head of Data Culture at Orange, has explained how the creation of the Big Data department within his company was, saying that it was like creating a small startup within a large company, and that they have tried to transmit that digital culture to Actiu throughout the mentoring process. “We have all learned to write and read and now we need to think and work on data and incorporate it as part of our basic knowledge,” she explained.