In a global scenario marked by geopolitical tensions and regulatory changes, the Association for the Progress of Management (APD) and Cesce They have organized the business meeting "Challenges and opportunities for businesses in the current geopolitical context" to offer strategic keys to internationalization to more than 70 executives.
Uncertainty as the new normal in foreign trade
Geopolitics has ceased to be an external factor and has become a strategic variable which directly impacts competitiveness and decision-making in global business. During the breakfast briefing, it was emphasized that executives require greater foresight and opportunities for shared reflection to navigate an increasingly fragmented B2B environment.
The executive president of Cesce, Pablo de Ramón-Laca ClausenHe analyzed the structural challenges of the international market, highlighting the end of an era based purely on economic efficiency. "We are entering a new era where the protectionism "And the priority of safety over economic efficiency," the executive stated, noting that this trend impacts value chains, access to financing, and relationships with global suppliers.
From assessable risk to strategic management
To Pablo de Ramón-LacaThe key to business survival lies in the ability to transform uncertainty into actionable data. The suggested process consists of two critical phases: converting uncertainty into actionable data. assessable risk (quantifiable and modelable) and, subsequently, transform it into something manageable through specific financial tools.
In this sense, the president of Cesce He emphasized that the Export credit insurance It plays a fundamental role in safeguarding international operations. This tool allows companies to operate more securely in markets where tariff policies and regional conflicts generate constant volatility.
| Event Indicator | Detail / Figure |
|---|---|
| Assistance | More than 70 executives and businesspeople |
| Organizing Entities | APD y Cesce |
| Areas of Uncertainty | Tariff policy, global conflicts and protectionism |
| Competitiveness Factors | Internationalization, information and risk management |
Integration of geopolitics into planning
For its part, Carlos Moro, President of APD en Castilla y León, insisted that the Capabilities It must be intrinsically linked to the company's strategic planning. According to the association's representative, the ability to anticipate is now the determining factor for maintaining market share abroad.
The key points highlighted by experts for dealing with this environment are:
- using technical information and truthful to minimize the impact of regulatory changes.
- promotion of executives' forums to share visions and experiences in the face of common challenges.
- Strategic use of financial instruments for the risk coverage in foreign markets.
- Adaptation of the supply chains in the face of the new national security paradigm.
Key points and frequently asked questions about geopolitical risk
What is the main change in the global economy according to experts?
A transition is taking place from a model based on the economic efficiency towards one where the predominant protectionism and security in business relationships.
How can companies combat international uncertainty?
The first step is to turn uncertainty into a quantifiable risk through information, and then make it manageable using tools such as Export credit insurance.
What role do forums like APD and Cesce play?
They allow managers to share knowledge and strategic visionfacilitating informed decision-making in a complex and uncertain global environment.




