Cevisama grows by 18% in offering and expects to exceed 15.000 foreign visitors

Reference date on the international calendar

The event will bring together 20 exhibiting firms from February 24th to 721th at Feria Valencia, bringing together leading ceramics and bathroom manufacturers.

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President of Cevisama, Manuel Rubert, and the commercial director of Valencia Fair, Jorge Fombellida, have presented the 35th edition of the competition, which is held in Valencia Fair From 20 to 24 in February.

 

La International Ceramics and Bathroom Equipment Fair, a leading event on the international calendar, will showcase the latest in tiles and paving; frits, glazes, and ceramic colors; roof tiles and bricks; materials and tools; natural stone; and bathroom equipment. A total exhibition area of ​​over 110.000 square meters will feature 721 exhibiting companies from these sectors, of which 511 are Spanish and 210 are foreign. foreign brands from a total of 38 countries, mainly from the European market and mostly Italian.

 

As explained Rubert, "let's celebrate the best Cevisama of the last nine years." In fact, net commercial occupancy grew by 18% compared to 2015, a comparable edition because the ceramic machinery sector did not participate either - a sector that exhibits in Cevisama only in even-numbered years.

 

As explained by those responsible for Cevisama, the progress has been possible thanks to the greater offer of the ceramic industry and the boom in the bathroom sector, which already has Cevisama as its main commercial platform. SpainIn both sectors, the fair has recovered leading companies and has managed to completely fill the eight pavilions of Valencia Fair in which the showcase will be distributed.

 

The president of Cevisama highlighted the positive figures for trade visitors obtained last year: 78.000 professionals, of whom 14.923 were buyers from foreign markets. For Rubert, "this year's goal is to break a new record and surpass the 15.000 mark." foreign professionals".

 

For its part, Fombellida He stressed that Cevisama has strengthened its promotional activities in recent months to attract the largest number of international visitors. He pointed out that European countries, especially France and UK, and United States have been priority markets. “Within the program Cevisama Business Club We have invited 690 companies from the main international markets, and professionals from 67 countries have already confirmed their attendance at the fair," he stressed.

 

 

The commercial showcase is completed with an extensive program of parallel activities that includes key figures in design and architecture.

 

 

 

Along with the ceramic and bathroom proposals of Cevisama, Valencia Fair will host two shows that complement its offering. This is the second edition of Kitchen Space – SICI, the competition specialized in furniture, accessories and complements for the equipment of the current kitchen, and the first edition of PROMAT, Professional Exhibition of Materials and Technology for Projects and Renovations.

 

This global offer around architecture, renovation and construction is joined, under the brand “See you in Valencia”, a large number of parallel activities, including a new edition of the Architecture and Design Forum, which this year brings together big names such as the American David Carson, a true design icon; the Italian architect Benedetta Tagliabue; the project manager of the international architecture studio MVRDV, José I. Velasco, the interior designer Pepe Leal or the creative director of Thinkers Co., Rafa Zaragozá.

 

In addition, the “Trans-hitos” exhibition is promoted together with Ascer and the Institute of Ceramic Technology. The exhibition, held under the theme "Inter-Actions," will once again showcase new uses for ceramics, with striking projects such as a 3D ceramic project from Harvard University based on research into how to arrange ceramic materials to optimize their thermal behavior.

 

The ceramic and bathroom design competitions have also been announced. Cevisama Lab and the prestigious awards gold alpha, as well as the new contest “Interior Design for the Best Stand", with which Cevisama wants to recognize and encourage the efforts of manufacturers in presenting their products at fairs.

 

“See you in Valencia” includes other activities in the city of Valencia, such as the exhibition of the CIDI Latin American Biennial of Interior Design, Design & Landscaping, in Almudín, and a display of traditional Valencian dance and song, on the 21st at 20.30:2017 p.m. in Valencia's Town Hall Square. In addition, the City Council will set up a falla and an information stand at the main entrance to the fairgrounds to invite all visitors to the XNUMX Fallas, a festival declared a World Heritage Site by UNESCO.

 

 Finally, the president of Cevisama has announced the approved dates for the next edition, which will take place from February 5 to 9, 2018. Furthermore, for this edition the event will debut a new image, a creative that, under the claim "Create your own reality”, reflects the values ​​of the ceramic sector and its potential for different uses, far beyond mere tiling. The image is the work of Ferran Salas, Adrián Vidal and Carlos Jiménez, from Minister of Munitions, the agency chosen by the fair's organizing committee for the next edition.