Five Asturian companies conquer Paris with high-end products at the Gourmet Selection 2025 fair

Asturias has strengthened its presence in the French gourmet market with a significant participation in Gourmet Selection Paris 2025, celebrated in Paris Expo Porte de VersaillesThe action, organized by the Principality of Asturias Foreign Promotion Society (Asturex), allowed five companies from the region to showcase their high-quality products to an audience of more than 4.500 industry professionals.

The participating companies represented the best of the Asturian pantry: from canned fish and seafood to Canned AgromarThe traditional Asturian anise, organic bee products from Picofino, the honeys of Ería de Valles and the emblematic pastries of Rialto – Muscovites. Its presence at this event is part of the international promotion plan for the Asturian agri-food sector, with the aim of penetrate demanding markets such as the French one.

The assessment of this initiative has been unanimously positive The companies highlighted the "niche fair" nature of the event, geared towards specialized Parisian retailers. Participants emphasized that the professional atmosphere facilitated networking with highly qualified buyers, allowing for agile and productive meetings. The main objective was to capture the interest of importers and gourmet stores, a goal that has been achieved, as the experience served to validate proposals and adapt their message to the French public, opening the door to concrete conversations with future potential.

During the two days of the event, the companies shared a institutional stand of Asturias, where they were able to make presentations, offer tastings and hold meetings B2B with French and international importers, distributors, and prescribers. In addition, Sausages La Union He also took the opportunity to monitor the market and consolidate contacts at the fair.

France remains a priority market for products Asturians, due to the growing demand for food and beverages with Differentiated quality, guaranteed origin and artisanal productionThis initiative is aligned with Asturex's comprehensive strategy, which seeks the internationalization of the agri-food sector through fairs, marketing actions and digital platforms such as @tastingasturias, which connects producers in the region with buyers from around the world.