Cleanity leads in packaging sustainability

The packaging sector met in Buñol to discuss the challenges and opportunities posed by sustainability. Cleanity, a leading industrial hygiene company, presented its strategy for more sustainable packaging, focusing on reuse, recycling, and reducing environmental impact.

The event, held at the emblematic Galán Mill, converted into the Municipal Library of Buñol, was attended by Sergio Galarza, First Deputy Mayor, who reaffirmed the city's commitment to innovation and supporting business development. The day continued with a visit to the Tomatina Museum, an event that highlights local culture.

Abel CuencaCuenca, director of Cleanity Recycling, highlighted the company's track record and its focus on health protection and sustainability. "Our goal is clear: to protect people's health through solutions that promote a cleaner and more sustainable world," Cuenca stated. The company is investing in agile methodologies and artificial intelligence for industrial decontamination.

Martha VillarVillar, Head of Quality and Environment at Cleanity, detailed the company's sustainability strategy, based on four pillars: reuse, recycling, weight reduction, and elimination of superfluous packaging. "We face technical, market, and regulatory challenges, but we are committed to a more sustainable future," Villar explained. The company has implemented packaging collection and reuse systems, uses plastic pallets, and guarantees the recyclability of its products.

Daniel LloretThe Operations Manager at Improven emphasized the importance of digital transformation in the industry. "The key lies in the strategic implementation of technology"Adapted to each process," Lloret noted. He also emphasized the importance of the human factor in the implementation.

During breakfast, companies such as Kiwa, Sintac and Matteco They were introduced as new members of the cluster, enriching the collaborative network. Jesús Pérez, director of the Packaging Cluster, announced upcoming activities and the launch of "CEO Connection," a forum for CEOs to exchange experiences.

The event concluded with the presentation of the Partner of the Month award to Elías Bono of Etiquetadoras Mecatronic for his outstanding contribution to the cluster.