B2B, B2C, Digital export
The conference took place at the Seville Chamber of Commerce and is about promoting international B2B and B2C digitalization strategies.
The main entities in the sector participated and the key aspects to take advantage of the opportunities offered by the Internet as an export channel were analyzed. An introduction to digital internationalization was given with practical keys to export to the whole world at the click of a button in a b2b and b2c model by Dori López from Innova digital export. Fernando Aparicio from AMVOS digital presented the new international digital distribution models and use of big data for competitive intelligence with some practical examples. From DHL, Nuno Martins, Marketing & Communication Director of DHL Express, offered the logistical keys in an international sales project. And Noelia Ruiz from Caixabank explained how to maximize international sales with the appropriate selection of payment methods
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