International B2B commerce is undergoing a profound transformation, driven by digitalization, process automation, and the increasing adoption of AI-powered solutions. In this context, global platforms like Alibaba.com have become essential meeting points for companies seeking to access new markets, optimize their online visibility, and connect with professional buyers in over 190 countries.
The growing interest of Spanish businesses in diversifying markets, strengthening their digital presence, and adopting tools that accelerate their strategies Capabilities This makes this meeting especially relevant.
PROGRAM
09:00 a.m. Registration
09:30 a.m. Opening
Representative of the Chamber of Commerce, Industry and Services of Madrid
09:35 h B2B Purchasing Trends and Market Analysis
Ms. Arianna Iseppy
Country Lead, ALIBABA.com Spain
09:45 h The buyer ecosystem on Alibaba.com and the new buyer journey powered by AI sourcing
Ms. Arianna Iseppy
Country Lead, ALIBABA.com Spain
10:00 h Innovative solutions to boost the internationalization of Spanish companies
Ms. Giusy Beneduce
Customer Success & Partnership Manager, ALIBABA.com Spain
10:20 AM Business Experience: Online Advertising and Ordering
10:40 AM Coffee, networking and B2B meetings
Date: January 27
Time: 09:00 – 11:30
Location: Madrid Chamber of Commerce
Independence, 1
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