Foreign buyers from more than 20 countries visit Magic Day + FIMI in Valencia

Around 18% of visitors are foreign professionals

Ireland, Belgium, Poland, Portugal and Latin America are the destinations that have invested the most during this Magic Day + FIMI, the international specialized fashion fair.

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Italian, English, Portuguese, French, Arabic, Spanish with a Latin cadence... Today in Magic Day + FIMI, The most important event for children's fashion and communion and ceremony on the calendar could be heard in all languages. Foreign buyers from more than 20 countries have visited today Valencia Fair looking for communion, ceremony and spring/summer fashion collections for the 2024 season.

The business has been served and networking has done the rest. The exhibitors Magic Day + FIMI They have attended dozens of foreign buyers during this second day. “Today we are happy. “Five new international clients have emerged,” he revealed. Antonio Jesus Sanchez, administrator of the Andalusian firm Grandma Tata, which points out that Ireland, Mexico and Saudi Arabia These are some of the countries of origin. “They are looking for a ceremony, except for Ireland, which has also placed orders for communion dresses, especially jumpsuits and trouser sets,” he highlighted.

In the hallways and, above all, in the stands, there was constant movement. As one buyer reveals: “it has been a great fair. I have connected with 18 brands. I have been impressed by the number of family businesses there are in the sector. Entire generations and excellent handmade products in many cases,” he applauded.

Visitors have found everything: gender-neutral communion dresses, classic suits for events and ceremonies, accessories made of baby's breath mixed with metal, footwear that prioritizes comfort without sacrificing design…

Alicia Gimeno, director of the event, has stated that around 18% of the visitors are foreigners. “We are a bridge between the manufacturer and the world. A platform to open the market,” Gimeno assured.

This is corroborated by the cforeign VIP buyers. “We have made very interesting contacts and closed orders. We knew it would be a good fair, but we didn't expect so much supply," says Giovanni Martune, a foreign VIP buyer who owns a historic point of sale in the center of Naples (Italy).

“The Italians have been the ones who have closed the most orders for us,” said Maria José Cánovas, from the accessories firm. Josephine Luca. “We have two new marketing areas in Italy and a possible client from Kuwait that we are trying to close,” he added.

 

Spain is one of the leading countries in children's fashion, both in design and production, which makes Día Mágico + FIMI a must-see event for professionals in the sector.

 

And for international buyers, coming to Magic Day + FIMI It is a 'must'. This is how he told it Fernando Silva, professional in Portugal: “For us it is important to come to this event, see the new products and get to know the brands. “We have found what we were looking for in communion and ceremony clothing.”

Buyers from department stores, chain stores, key players, physical and online boutiques, franchise investors, distributors and marketplaces have congratulated the Día Mágico + FIMI team for having organized a fair that has doubled the exhibition space compared to the last edition. Almost 10.000 square meters of fashion, which has also incorporated a small preview of the spring/summer season.

The director of Día Mágico + FIMI added that the profile of foreign buyers who attend Día Mágico + FIMI is “very powerful” and has thanked the work of IVACE, Valencia Chamber and ASEPRI (Spanish Association of Children's Products), which collaborate in the VIP international buyers campaign.

The national buyer sweeps Magic Day + FIMI

The national buyer has established itself as one of the protagonists of the most important children's fashion fair in Spain. In fact, 98% of the buyers who visited the fair were national, which highlights the interest and passion that exists in the country for children's fashion and communion and ceremony. “Every year we attract new quality buyers, who look for a place in our fair to get inspired and stock up to differentiate themselves for the next season,” said Gimeno.

During the event, national professionals had the opportunity to discover the latest trends in children's fashion and establish contacts with the most prominent suppliers and manufacturers in the sector. Besides, Magic Day + FIMI It was the perfect setting to close orders and do business. The fair brought together more than 110 brands, which presented their new products for the 2024 season.

It should be noted that Spain is one of the leading countries in children's fashion, both in design and production, which makes Magic Day + FIMI a must-see event for professionals in the sector. In addition, the fair has proven to be an unbeatable showcase for publicizing new developments and the latest trends.