The action, which took place immediately after the Fruit Attraction fair, one of the most important events in the sector, sought strengthen international visibility of Asturian agri-food products and generate new business opportunities in strategic markets.
The international delegation was composed of importers, distributors, supermarket chains and wholesalers of Canada, United States, Lithuania, Poland, Romania and SerbiaThese high-level professionals toured various production facilities in the region, specialized mainly in the cultivation of berries, Kiwi and other regional fruit specialties.
The purpose of the visits was to allow buyers to evaluate the quality, logistical capabilities, and variety of Asturian products, facilitating direct contact with local production companies.
This initiative is part of the collaboration agreement between Asturex and ICEX, which seeks to actively support the internationalization of the Asturian business fabricThe organization of this type of reverse mission is crucial for opening new marketing channels and consolidating the presence of Asturian products in the global fruit industry.
The mission is expected to result in trade agreements that directly benefit the participating fruit companies, contributing to the growth of the foreign trade of the community.
Any questions about this news?
Talk to Coexia, the AI of the foreign trade
