"Connect with the Market" begins its second season. Spain's foreign trade

It will address the history of more than 60 internationalized companies

Australia, the Philippines, Brazil, South Korea, Israel, Colombia and Japan are some of the countries in which Spanish companies are active and are part of the destinations visited by the “Connect with the Market” program.

Australia, the Philippines, Brazil, South Korea, Israel, Colombia, and Japan are some of the countries where Spanish companies operate and are among the destinations visited by the " Connect with the Market " program, which in its second season will tell the story of more than 60 internationalized companies.

The Director General of Institutional Cooperation and Coordination at ICEX, María Peña, explained that the objective of this space is "to spread a message that is part of our DNA, which is how to convince and raise awareness among companies so that they approach the international market, not as an option as it was until now, but as an obligation to survive in an increasingly competitive and global market."

ICEX Spain Export and Investment has produced a program for Spanish Radio and Television where companies are the protagonists, sharing their experiences, the keys to their success and their reasons for encouraging other companies to enter foreign markets.

“I believe that we increasingly need to convince ourselves that we have enormous potential in all aspects of internationalization processes ,” said Ricardo García Lorenzo, Director of Corporate Banking and Agri-food Business at BCC-Grupo Cajamar, which, together with ICO, CESCE and Cofides and with the collaboration of the Spanish Chamber of Commerce, FIEM Funds and European FEDER funds , supports this initiative.

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