Conico Ice Cream Shop begins its international expansion through the franchise formula

After having tested the concept

The ice cream parlor chain has more than 10 years of experience and has 20 of its own stores in Spain and one in Paris.

Teaches her Conical Ice Cream Shop is a modern ice cream parlor concept, which has just decided to expand throughout Spain through the granting of franchises, after accumulating more than 10 years of experience in the national market and having opened 20 own stores, which operate in emblematic points of the provinces of Cádiz, Gran Canaria, Madrid, Málaga and Palma de Mallorca, in addition to having recently begun its international expansion, with the opening of a store in Paris.

The key to brand success Conical, which allows it to establish differences with the rest of the competitors in its sector, is that its traditional ice creams and 100% craft They are made with master recipes in their own workshops, to later supply their entire network of stores. Ice creams of all tastes and flavors, for all types of intolerances and allergies, made with natural products and that can be enjoyed with free toppings; In turn, the offer is sweetened with other products, such as waffles, crêpes, jafles, slushies... produced just in time to guarantee the freshness of the raw material.

As Cándida Lorenzo, Marketing Director of Cónico, explains, “we want to become the reference brand for artisanal ice cream worldwide. That is why we have opted to grow through the franchise formula throughout Spain, in addition to continuing with our international expansion, which we have just started with the opening of a store in Paris."

To achieve its objective, “we are looking for entrepreneurs who find in Cónico an ideal business as self-employment, as well as investors, to whom we offer constant and continuous training throughout the relationship process with the brand, which is signed for a period of five years, also helping them in the financing of the investment and in all those aspects that they need; “We want the relationship with the franchisees to be very close, supporting them at all times,” he says. Candida Lorenzo, who adds that we also "offer the possibility of acquiring the turnkey franchise, proposing franchisee candidates to take charge of units that are already open and profitable, so that they can start managing the business directly."

The total investment needed to open an ice cream shop Conical It starts at 40.000 euros plus civil works, an amount that is recovered in a year and a half and includes an entry fee of 9.000 euros. Likewise, an operating royalty of 3% is contemplated to operate in premises of 20 square meters or more with 3 meters of façade, which are located in cities with a minimum of 20.000 inhabitants.

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