Conquer Asia through Hong Kong

 

La Cámara Valencia organizes a specialized conference to promote Hong Kong as the priority gateway to China and the Asian continent. The event analyzes how their infrastructure and business environment facilitate the Capabilities and the investment of Valencian companies.

 

Strategic location and world-class infrastructure

 

La Región Administrativa Especial de Hong Kong It maintains a fundamental position for the business fabric of the Comunidad ValencianaIts role as a connector with the rest of the countries of Asia It relies on high-performance infrastructure, including a port and an airport rated as highly efficient globally.

 

This environment not only facilitates the transit of goods, but also offers a business ecosystem designed for the adaptation of foreign companies. The opportunities to innovation and investment They position the city as an indispensable platform for any expansion strategy in the region. GBA (Greater Bay Area) and the rest of the continent.

 

Program of the day and participating experts

 

The meeting features a large institutional and technical representation, specifically aimed at companies interested in the export of products and the relocation of production or commercial activities. The thematic blocks and speakers included in the agenda are detailed below:

 

Program

• 11:00

  Welcome Coffee

• 11:30

  Opening of the day

  Mr. José Vicente Morata,
  Valencia Chamber President

  Mr. Paul Leung,
  Assistant Representative at the Hong Kong Economic and Trade Office in Brussels (intervention in English)
  
  

• 11:40

  Why establish an operations center in Hong Kong?

  Mr. D. KC Lam
  Deputy Head of International Markets, Consulates and Chambers (speech in English)

• 11:55

  Start selling in Hong Kong

  Mr. Christopher Lai,
  Director, France, Spain and Portugal at HKTDC (presentation in English)

• 12:15

  Hong Kong, legal framework and legal security for investments in Asia

  Mr. Álvaro de Luis Andrés,
  Partner, Net Craman

• 12:20

  Connectivity to Hong Kong, GBA and Asia

  Ms. Rocío Rubio,
  Senior Account Manager Corporate – Cathay Pacific

• 12:30

  The challenge of selling online in Asia

  Mr. Andres Rodes Tejada,
  Partner & Business Development Manager – Ecommedia

• 12:45

  Success stories of Valencian companies in Hong Kong

  Mr. Fernando de la Cal,
  Deputy Head at InvestHK Brussels

• 13:15

  Colloquium and Closing

 

 

Legal certainty, connectivity and digital channels

 

One of the critical points of the day is the analysis of legal framework and legal certainty that Hong Kong This guarantees protection for international investments. According to the program, this factor is crucial for mitigating risks when entering complex markets. Asia.

 

It also addresses current operational challenges, such as:

 

• Direct connectivity with the GBA and the rest of the Asian logistics hubs.
• The deployment of strategies for the e-commerce, essential to attract the digital consumer in the region.
• Identifying successful business models already implemented by other Valencian companies.

 

The session concludes with an open discussion where attendees can delve deeper into the operations of foreign trade necessary to consolidate their presence in this strategic enclave.

 

Key points and frequently asked questions about Hong Kong

 

What advantages does Hong Kong offer to companies in the Valencian Community?

It functions as a high-level logistics hub with an efficient port and airport, and also offers legal security and a business environment designed to facilitate foreign investment in Asia.

 

What is Hong Kong's role in relation to the Chinese market?

It is defined as the strategic gateway to China and GBAallowing companies to establish their operations center there to expand throughout the continent.

 

What operational aspects are considered key to selling in Asia?

Logistical connectivity, knowledge of the legal framework for investments, and the ability to meet the challenges of e-commerce (online sales) are fundamental pillars for success in the region.

 

Date: April 23, 2026

Time: 11:00 - 13:30

Location: Auditorium – Valencia Chamber of Commerce Headquarters, Poeta Querol, 15

 

Registration: