Hijos de Rivera Corporation revolutionizes its operating model with a new Artificial Intelligence Ecosystem

Corporación Hijos de Rivera has launched its New Artificial Intelligence Ecosystem en A Coruña to integrate the IA in key processes, optimizing operational efficiency and decision-making with the support of IGAPE.

 

This strategic initiative represents a milestone in the innovation roadmap that the brewing company has been developing continuously since 2017. The project aims to ensure that digital transformation live in harmony with the artisan heart and the tradition that characterizes the firm, making technology a cross-cutting lever for the entire organization.

 

Boosting efficiency and global competitiveness

 

The implementation of this advanced ecosystem allows Hijos de Rivera substantially improve your analysis capability and reduce operating costs. IA It is applied directly in critical areas such as sales, employee support and customer service, achieving a more agile business structure focused on generating value in competitive international markets.

 

According to the company, the intelligent use of data strengthens the business strategy and facilitates the precise use of information. Furthermore, the project opens new frontiers in the ingredient research and the development of innovative products within the food industry.

 

Key Concept	Project Details
Promoting Entity	Corporación Hijos de Rivera
Institutional support	IGAPE y Xunta de Galicia
Roadmap Start	Year 2017
Application areas	Sales, Customer Service, R&D, Support
Presentation Forums	Google Summit Madrid, NTT Data, INSPIRA + INNOVA

 

Technological leadership and institutional collaboration

 

The development of this technological infrastructure has involved the collaboration of leading companies in the sector. Iván Castro, Global CTO de Corporación Hijos de RiveraThis highlights the importance of this step: This ecosystem allows us to integrate artificial intelligence in a real and useful way into our daily lives, improving efficiency and helping us to make more informed decisions..

 

The executive also emphasized that this progress was made possible thanks to the support of the Xunta de Galiciawhose collaboration has been fundamental in positioning the company at the forefront of the industry innovationThe experience has already been shared in leading forums such as the Google Summit Madrid and the Encuentro Tecnológico Quincemil NTT Data.

 

• Optimization: Automation of administrative and operational tasks.
• Decision: Use of advanced analytics for business enhancement.
• Sustainability: Building a more competitive and future-proof business model.
• Tradition: Respect for craft beer culture through non-invasive technology.

 

Key points and frequently asked questions about the AI ​​Ecosystem

What is the main objective of this new ecosystem?

To integrate across the board the Artificial Intelligence to optimize internal processes, improve strategic decision-making and automate tasks in sales and support areas, reinforcing the company's operational efficiency.

Which organizations have supported this technological initiative?

The project has been developed under the framework of aid for technological development of IGAPE (Galician Institute of Economic Promotion) and the Xunta de Galicia.

How does this change affect the company's artisan tradition?

Digital transformation is presented as a natural coexistence; technology acts as a support tool that respects the artisan's heart and accumulated knowledge. Hijos de Rivera since its foundation.