Interview with Antonio Ruiz, CEO of Cosmewax
The continuously growing company has its short-term focus on promoting its products to third parties in emerging markets.
After more than 60 years of experience, the Cádiz company has a wide portfolio of products that reaches 1.000 references, each of them exhaustively designed for the demands of the different markets and customers and which can be found in large stores and supermarkets, both national and international.
At present, Cosmewax is made up of 200 employees, distributed in its two delegations Jerez de la Frontera, dedicated to depilatories, and Masalfasar (Valencia), acquired four years ago to increase production capacity and focused on facial creams.
Virtually all of Cosmewax's production is destined for international markets, only 5% is marketed in the national territory. Through its clients, it exports its cosmetic products to all continents and to more than 50 countries.
In this continuous growth, Cosmewax focuses in the short term on promoting its products to third parties in emerging and mass consumption markets such as China, India or Brazil.
In this experience and external trajectory, Cosmewax has received the support of Extenda-Andalusian Foreign Promotion Agency both in “the organization of national and international fairs, different visits and commercial offices,” he comments. Antonio Ruiz, CEO of Cosmewax.
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