DES2023 opens its doors in Malaga and focuses on the application of Artificial Intelligence in business

At the forefront of exponential technologies

In the event, more than 17.000 managers from 34 countries such as the United Kingdom, France, Portugal, Italy, Sweden, Germany, Poland, the United States, Canada, Australia, Singapore, or Israel, will look to DES as their technological partner with the aim of increasing the competitiveness of their companies.

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DES – Digital Enterprise Show, the largest European summit on exponential technologies, has started a new edition in Malaga confirming the city's potential to host world-class technological events. The event, which these days will focus on the application of the Artificial Intelligence in business, has been the scenario chosen by the president of the Junta of Andalusia, Juanma Moreno, to announce the approval of the Artificial Intelligence Strategy of Andalusia next week.

The plan is a roadmap that will allow the region to “take advantage of resources and their uses to improve citizen service.” During his speech, the president also highlighted that DES is a “projection event for Malaga and Andalusia. It is the event where all eyes are directed and where we must be in order to understand the model of city, economy and society to which we are heading.”

From today until Thursday, more than 17.000 managers from 34 countries such as United Kingdom, France, Portugal, Italy, Sweden, Germany, Poland, United States, Canada, Australia, Singapore, or Israel, They will look to DES as their technological partner with the aim of increasing the competitiveness of their companies. An edition that “breaks records to turn Málaga into one of the great world leaders in innovation and technology” in the words of President Moreno.

For its part, Francisco de la Torre, mayor of Malaga, has focused on the international summit as an example of public-private collaboration for the development of the economy, society and the common good, which offers the possibility of “joining efforts and meeting with the purpose of sharing experiences. It is a success that will allow us to better face challenges. For Malaga is a wonderful opportunity” he emphasized.

The inaugural event also included Francisco Salado, president of the Malaga Provincial Council, which has stressed that digital transformation is not only generating a great impact in the corporate and business field, but also “it must contribute to the well-being of people, with tools that, for example, facilitate support and care to older people who live alone or to dependent people or people with a disability.” Salado has highlighted the role of the provincial council in the design of the strategic plan to promote the digitalization of municipalities with less than 20.000 inhabitants, which "also helps us make progress in other areas such as climate change or depopulation in these small municipalities." Likewise, the president has exemplified the use of Artificial Intelligence and Big Data based on the application made by the company that manages tourism promotion in the province with the purpose of better understanding market demand.

 

The president of the Government of Andalusia, Juanma Moreno, has inaugurated the international summit announcing the approval of the Artificial Intelligence Strategy of Andalusia next week

 

Artificial Intelligence, the technology of 2023

As we are seeing, Artificial Intelligence is an ally for business activity and it is estimated that its impact on industries can increase Europe's GDP by 5% in just two years, until 2025. “LAI is the great protagonist in the technological ecosystem not only because of the ethical debate that has arisen around it, but also because of the revolution that it is entailing for the entire business fabric, which affects both SMEs and large corporations or startups," said Sandra Infante, director of DES – Digital Enterprise Show 2023. “It is for this reason that in DES2023 we will discover the opportunities that this technology offers and we will pay attention to the challenges it entails, focusing on the need for a definitive regulatory framework, which has yet to be built,” added Infante.

Together with AI, and with the help of large companies such as Banco Santander, Clear Channel, Contents.com, Easyvista, Fhios, Globant, Grupo Aire, Havas Media Group, IBM, Inetum, Intel, KPMG, Kyndryl, Minsait, Oracle, Personio, RedK, Stratio, Tealium, Telefónica Tech, The Futurum Group, T-Systems, WeHumans, Vass or VMware, and many others, DES2023 attendees have the opportunity this week to understand how to apply exponential technologies in their companies. This is the case of digital twins, Blockchain, Virtual and Augmented Reality, multicloud, data analytics, hyperautomation, IoT, 5G, cybersecurity or clean tech.

kyiv highlights the importance of technology to create resilient cities

The first day of DES also had a moment to recognize the city of kyiv as City Partner 2023 for the digitalization task that it is carrying out with the aim of saving the lives of its citizens in the context of the conflict with Russia. Oleg Polovynko, Chief Digital Transformation Officer and Deputy Mayor of Digitalization of the city of kyiv, in his words of gratitude highlighted that “we continue to share our story of creating resilience through digitalization. Our main mission is to draw the world's attention to the situation in our country. We share our experience on how digital technologies can help cities stay resilient even in the face of the most difficult challenges.”