Design: Creation, Strategy and Regulation

 

Design is a figure, a discipline, very present in our daily lives. Everything around us is Design. Visual appearance, functionality and aesthetics are essential for the development of innovative and attractive products for the market.

 

In this session, we will discuss the three fundamental pillars on which a Design must be based to consolidate and differentiate its presence in the market: creation, strategy and regulation.

Program:

 

10.00 | WELCOME.
Luis Ignacio Vicente del Olmo. Strategic Advisor at PONS IP.

 

10.05 | KEY ASPECTS OF THE NEW INDUSTRIAL DESIGN LAW.
Maria Jose de Concepcion. Director of the Department of Patents and Technological Information of the SPTO.

 

10.20 | ROUND TABLE.
Maria Jose de Concepcion. Director of the Department of Patents and Technological Information of the SPTO.

Maria Fernanda Piñero. Director of Intellectual Property at MAHOU-SAN MIGUEL. David de Pablos. Industrial designer and professor at UDIT.

Santiago Ros. Director of the Legal Department of MUSTANG.

Javier Sanz. President of DI-MAD and director of the Product Design and UX Department at UDIT.

Moderated by: Luis Ignacio Vicente. Strategic advisor at PONS IP.

11.20 | QUESTION TIME.

 

11.30 | NETWORKING CAFE.

 

Date: February 20

Time: 10: 00h

Location: PONS Foundation Headquarters, Calle Serrano, 138

 

In-person registration:

 

Registration online: