UnequalThe renowned Spanish fashion brand has officially announced its return to the market. India through a collaboration agreement with Myntra, marketplace a leader in the sector in the Asian country. This operation is part of the company's 2025-2028 strategic roadmap, which identifies the region as a key territory for growth. retail global, allowing the brand to immediately access a base of more than 60 million active users.
Phased rollout on the digital channel
The market penetration strategy designed by Unequal It envisions a phased implementation on the digital platform. Initially, the brand will market an exclusive selection of accessories from its latest collections. The goal is to position the brand before taking the next step in 2026, the year in which the incorporation of its complete catalog of clothing is scheduled.
This move represents a significant tactical shift from the company's previous forays into IndiaThe company, founded in 1984, had previously attempted to establish itself through physical stores, making its last effort in this channel in 2020. Now, it is betting on the online channel. online It seeks to optimize logistics and reach in a geographically complex market.
Key figures for operations and global presence
To illustrate the scope of this alliance and the current size of the Barcelona-based company, the most relevant operational data are detailed below:
| Indicator | Data / Detail |
|---|---|
| Local partner | Myntra (Leading fashion e-commerce company in India) |
| User reach | +60 million active users |
| Expansion schedule | Accessories (Current) / Clothing (2026) |
| Unequal Infrastructure | +280 own stores in +100 countries |
| Strategic plan | Roadmap 2025-2028 |
India as the focus of the 2025-2028 plan
Unequal has rated India as one of its priority strategic markets. According to the firm, this country represents "a crucial region for the growth of fashion and retail" globally. The decision to return with the help of a local partner specializing in logistics and digital consumption, such as Myntra It reinforces the company's vision of adapting its business model to the particularities of Asian consumption.
Currently, an international presence is vital for the brand, which maintains operations in more than one hundred countries. The digitization of its entry into India It allows the company to minimize investment risks in fixed assets (CAPEX) while testing the real demand for its products in relation to the targets set for 2028.
Key points and frequently asked questions about Desigual's return to India
Why has Desigual chosen Myntra as a partner?
Unequal have selected Myntra because he is the oldest marketplace fashionable in IndiaThis guarantees direct and massive access to more than 60 million active users without the need to open physical stores initially.
What products will the brand sell in this first stage?
In this initial launch phase, the company will only offer a selection of accessories from its latest collections. Clothing sales are planned to begin in [year]. 2026.
What is the strategic context of this movement?
The return is part of the company's 2025-2028 roadmap. After closing its last physical location in 2020, the brand is refocusing its strategy, taking into account... India as a market "decisive" for their future growth.
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