DHL has stood out in the 2024 edition of Fruit Attraction, celebrated in Madrid, with an innovative offer in logistics solutions for the fruit and vegetable sector. With the presence of DHL Supply Chain and DHL Global ForwardingThe company has placed digitalisation, sustainability and complete visibility of the supply chain at the heart of its proposal, key factors for improving competitiveness in an increasingly demanding market. Ramon Sanchez Pardo, responsible for Fruit Control Tower y Vegetables in DHL Supply ChainHe emphasized the company's ability to optimize the supply chain: "We optimize collection and delivery routes, guaranteeing punctuality and the cold chain, providing a very flexible network to deal with seasonality."
Among the most anticipated innovations, DHL presented its electronic invoice and delivery note model, which has sparked great interest among its customers due to its ability to reduce costs, eliminate dependence on physical documents and improve administrative efficiency. This solution is integrated into the DHL My Supply Chain platform, allowing detailed tracking of transactions digitally.
Digitalization, internationalization and visibility of the entire supply chain are key to ensuring success in the fruit and vegetable sector
For its part, DHL Global Forwarding highlighted its strong commitment to the Air export of perishable products and its expansion to new international markets. Hicham NaderThe Director of Operations for Perishable Products at DHL Global Forwarding Spain commented: "We provide temperature control solutions, improved transit times, and cost-effective alternatives to help our customers compete in international markets."
DHL also reaffirmed its commitment to sustainability, announcing that it plans to achieve net zero greenhouse gas emissions by 2050, with measures such as the use of sustainable fuels and the electrification of its vehicle fleet.
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