Yesterday, a debate took place in the Cuatrecasas Gonçalves Pereira Auditorium in Madrid between different personalities from the business world who have achieved success outside their borders.
The event was organized by Dialogue, the Spanish-French Friendship AssociationThe topic to be discussed was "Keys to success in the internationalization of a brand"It was moderated by Ana Bosch, TVE journalist specializing in international newsThe table was divided between Spanish and French companies, among which the following stood out. Vega Sicilia Wineries, Iberdrola, Alain Afflelou, JCDecaux Group and Sodexo.
Ideas were discussed about the expansion of companies abroadHow to optimize an entity's image and the investment made. A question and answer session followed, and the forum concluded with a cocktail reception at the Cuatrecasas facilities.
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