Ten wineries from Castilla-La Mancha land in Chengdu and Shenzhen to conquer the Asian giant

The regional delegation has traveled to Asia to participate in the events, scheduled for November 7 and 10, respectively. These key meetings have been designed to facilitate direct contact between producers and key players in the sector in China.

During the presentations, each winery has an individual space to display its catalog. At these working tables, importers, distributors, and retailers (retailersChinese visitors can sample the products, set up business meetings, and explore potential trade and distribution agreements.

The main objective of this initiative is twofold: firstly, to introduce wineries from Castilla-La Mancha that do not yet have a presence in the Chinese market, facilitating their search for an initial importer. Secondly, the initiative is geared towards companies with prior experience in the country that seek to improve their distribution networks, consolidate their brand positioning, and explore new business opportunities in these important markets.

With actions like this, IPEX underlines its commitment to supporting companies in the region in their internationalization strategy, opening doors in markets with high growth potential such as China for the wine industry of Castilla-La Mancha.