El Digital Business Summit It celebrates its eighth edition on May 21st in the Patio de la Infanta de Ibercaja, bringing together key professionals to decipher the latest trends in marketingInnovation and digital strategy are crucial elements for the expansion and competitiveness of Spanish companies in the international arena.
Digital Boost as an Engine for Foreign Business
In a globalized and constantly evolving environment, digital transformation has become a strategic pillar for the foreign trade. The Digital Business Summit It is presented as an essential platform for managers and professionals in the foreign trade sector to understand and apply the most advanced methodologies in marketing, disruptive innovation and the development of effective digital strategies.
This event positions itself as an unmissable appointment to understand the disruption and opportunities that digitalization offers to the foreign sector, with a structured agenda that prioritizes practical knowledge and professional interaction.
| Event Aspect | Detail |
|---|---|
| Event | Digital Business Summit (8rd edition) |
| Date | Thursday, May 21 |
| Opening hours | 9:30 – 11:00h + Coffee |
| Location | Patio de la Infanta, Ibercaja |
| Thematic Focus | Marketinginnovation, digital strategy |
Cutting-Edge Strategies and Connections for the International Ecosystem
The agenda of Digital Business Summit It has been designed to offer tangible B2B value to attendees, directly addressing the "pains" and needs of those seeking to optimize their operations in the global business and internationalization:
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Real, unfiltered success stories: Attendees will be able to learn directly from business leaders who are redefining their sectors through innovative digital strategies, offering a practical perspective applicable to internationalization and the development of new markets.
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Digital strategies proven in action: Methodologies and tools that are already generating concrete results in the field will be presented. marketing and the business, essential for optimizing export campaigns, the e-commerce international and global online presence.
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Strategic connections: The event provides an ideal environment for the networkingallowing professionals to establish contacts with peers, experts and potential partners, which are essential for expansion and collaboration in foreign markets.
High-Impact Speakers for Global Transformation
The summit will feature a panel of leading speakers, whose careers represent the cutting edge in their respective fields and whose vision is key to understanding the dynamics of digital business in a global context.
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María Aperador: Criminologist specializing in Ciberseguridad y CEO and founder of BeValkTheir experience is crucial for addressing data protection and security in operations. e-commerce international and the protection of the digital supply chain.
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Jesús Cubero: Advisor Marketing y Fractional CMOHis vast experience as Former CMO y Former VP Marketing in large companies such as Vicio, KFC, Burger King, Adecco y TelepizzaIt offers an invaluable perspective on brand creation and scalability in internationally competitive markets.
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Guillermo Pascual: Director Autonómico de Telefónica en AragóHis vision regarding digital infrastructure and connectivity is fundamental to optimizing the networks and services that support foreign trade and the logística digital.
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María Alfonso: Directora de Marketing de Paris64He will contribute his knowledge in brand management and strategies. marketing in an increasingly globalized environment, relevant for the positioning of Spanish products abroad.
The event will be masterfully conducted by Roberto Isasi, Director de Marketing de Medios Henneoensuring a smooth dynamic and a focus on the most relevant topics for the management audience interested in the internacionalizació.
The eighth edition of Digital Business Summit It is emerging as an essential platform for managers and professionals seeking to lead the digital revolution and ensure the competitiveness of their companies in the complex landscape of global business.
Key points and frequently asked questions about digital transformation in international business
For those professionals interested in the implications of Digital Business SummitWe answer some key questions:
What kind of knowledge does it offer? Digital Business Summit to foreign trade managers?
The summit provides Real cases y digital strategies in action that are directly applicable to optimizing online presence, the e-commerce international and foreign marketing campaigns, boosting global competitiveness and internationalization of the companies.
Who are the main speakers and what do they contribute?
The summit brings together experts such as María Aperador (cybersecurity), Jesús Cubero (strategies of marketing), Guillermo Pascual (Telefónica) and María Alfonso (Paris64), who will share valuable insights on digital innovation, security, and brand management in an international context and global business.
Why is this event relevant for business internationalization?
It is relevant because it offers tools and perspectives to understand and apply the digital revolution in business expansion, optimization of export processes, and the creation of strategic networks for the global market, equipping managers with the capabilities to face the challenges of the internationalization.
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