eDreams ODIGEO consolidates its expansion in Central Europe with the full deployment of Prime in Poland

Image: eDreams ODIGEO

Internationalization of Services

Travel subscription platform eDreams ODIGEO has announced the full expansion of its Prime program in Poland, a key market in its international growth strategy to exceed 13 million members by 2030.

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The travel subscription platform eDreams ODIGEO has announced the full rollout of its program Prime en PoloniaThis strategic move consolidates its expansion in Europa Central and from the East, taking advantage of a market with a high predisposition to subscription models to achieve its global growth objectives.

The company's decision to move to a full expansion phase is based on the solid adhesion rate that the program Prime has proven itself in its initial phase in the country. According to the company, a high proportion of Polish customers have chosen to become members, validating the competitiveness of the offer and the success of the model beyond its traditional base in Europa Western.

Poland, a strategic market for the subscription model

The Polish market represents a significant business opportunity for eDreams ODIGEOWith a population of approximately 38 million, the country is positioned as one of the most receptive European markets to subscription services. For reference, the leading local e-commerce platform already boasts over 7,5 million active subscribers to its own program.

In the travel sector, the figures are equally promising. The online travel market in Polonia It is valued at €3.400 billion, of which the online travel agency (OTA) segment represents €2.500 billion. This niche is also experiencing robust annual growth of around 10%, making it one of the largest and most dynamic OTA markets in the region.

Key data on the travel market in Poland and objectives of eDreams ODIGEO.

Key Indicator	Figure/Data
Online travel marketplace (Polonia)	3.400 millones de euros
OTA Segment (Polonia)	2.500 millones de euros
Annual growth of the OTA segment	Up to 10%
Global membership objective Prime	13 million (by March 2030)

A global growth strategy underway

This deployment is part of the strategic plan that eDreams ODIGEO It was presented in November 2025, where international expansion is a key lever to achieve its goal of exceed 13 million members Prime for March 2030The company confirms that the results in Polonia, as well as those obtained in recent expansions in markets such as Argentina y MéxicoThey meet expectations and demonstrate the viability of their growth strategy.

In addition to geographic expansion, the plan includes growth in new vertical sectors , broadening the subscription offering to a more diverse range of travel products to build a global, multi-product platform. The company affirms that this expansion remains within its established financial targets and long-term forecasts.

About the launch, Dana DunneCEO eDreams ODIGEOHe stated: "We are delighted to drive the large-scale expansion of Prime en PoloniaThe great interest shown by Polish travelers in the platform, in line with what we have observed in other markets where we have recently expanded our model, such as Argentina y MéxicoThis demonstrates that our subscription model is successful far beyond our traditional markets. Our strategy is achieving the expected results. We look forward to offering the advantages of Prime to many more Polish travelers as we move towards our goal of exceeding 13 million members by March 2030."

Frequently Asked Questions (FAQ)

Why has eDreams ODIGEO chosen Poland for this expansion?

Because Polonia It is one of the European markets best positioned for subscription services. Furthermore, its online travel agency (OTA) sector is valued at €2.500 billion and is growing at an annual rate of 10%, representing a significant growth opportunity.

What is the main objective of Prime's growth strategy?

The strategic objective, presented in November 2025, is to exceed 13 million members Prime globally by March 2030. This will be achieved through geographic expansion and diversification of the travel product offering within the subscription.

What assessment has the company's CEO made of this launch?

Dana DunneCEO eDreams ODIGEOHe highlighted that the strong interest from Polish travelers confirms the success of the subscription model outside its traditional markets and demonstrates that the company's strategy is progressing as planned.