It has now reached its third edition.
Living together as a couple can become a marketing school for many business executives, and "Couple Marketing," by David Suriol and Miguel Janer, offers the essential foundations and techniques for delving into the world of marketing and applying them to our personal and professional relationships. It allows executives and managers without marketing expertise to understand the concept and operation of basic marketing elements through examples drawn from an experience common to almost everyone: living together as a couple. It also teaches how to apply basic Relationship Marketing techniques to relationships with partners, shareholders, employees, bosses, clients, suppliers, and more. "Couple Marketing" is a book that develops key marketing techniques with highly illustrative examples within the framework of personal relationships: Mission, Definition, SWOT Analysis, Communication, Advertising, and Customer Loyalty. "Couple Marketing" is now in its third edition.
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