El economic outlook For the peak season at the end of the year, it is presented especially promising for small and medium-sized enterprises (SMEs) with international operations in Spain. According to a survey published by Federal Express Corporation, the express shipping giant, a 78% of Spanish SMEs It anticipates that its sales during the Christmas season will be higher than those recorded in 2024.
The level of confidence is divided into two main groups: one 40% of these companies expects its sales to be significantly betterWhile a 38 % foresees a moderate improvement during the peak consumption period. This optimism in Spain (78%) is notable, although it is at an intermediate point compared to other European markets such as Turkey (95%), Poland (88%) and the Netherlands (85%), which show the highest expectations.
The key to growth: international markets
La Capabilities is outlined as main engine of this sales surge. Spanish SMEs estimate that a considerable portion of their Christmas revenue, specifically the 37,8 %, will come from customers and markets located outside the European continent, demonstrating the Strong international demand of its products and services.
The main destinations for this trade, apart from other European Union countries (90%), include strategic areas such as: United States (48% of companies)Latin America and the Caribbean (44% of companies) and the Middle East (27% of companies).
E-commerce and key dates like Black Friday are becoming established as decisive elements for achieving the objectives
E-commerce, a strategic ally
The rise of e-commerce is undeniable for commercial success. The FedEx study underlines that a 83% of Spanish SMEs He believes that discount and online shopping dates, such as the Black Friday (28 November), Cyber Monday (December 1st) and the Bachelor's Day, they turn out fundamental to their sales resultsFrom this group, more than half (59%) She directly describes them as “very important”.
The report also highlights that these events are no longer exclusive to the end consumer (B2C), but offer great growth opportunities also for business-to-business (B2B) transactions. At the European level, the 94% Companies that sell both consumer products and business goods consider these dates essential.
Ian Silverton, Managing Director Ground Operations Iberia of FedEx, confirmed the general sentiment “The figures reflect a true optimism among SMEs in Spain and Europe ahead of the peak Christmas season. Most anticipate surpassing last year's results, and e-commerce initiatives are shaping up to be a key driver. key engineFurthermore, the data disproves the idea that these events are only for the end consumer: they also offer great growth opportunities for European B2B companies.”
In response to this growing demand from international markets and the need to optimize the supply chainFedEx continues to develop smart digital solutions. tools like Electronic Trade Documents allow the digitization of customs documentation to ensure on-time deliveries, while the FedEx SMB Hub offers resources and guides to facilitate international expantion of the most trusted European SMEs.
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