Spanish audiovisual companies expand their global networks at the Cannes Film Market 2026 with 52 companies

 

The delegation led by ICEX participate in the Marché du Film de Cannes to boost the internationalization of the Spanish audiovisual sector. With 52 companies in its pavilion, the aim is to attract investment, promote co-production, and consolidate talent in global markets.

 

Spain's audiovisual sector is experiencing a period of remarkable dynamism and excellence in international markets. To provide ongoing support for this international expansion, an institutional strategy is being implemented to enhance the competitiveness of national creative and technical industries in the global B2B business environment, consolidating a high-impact commercial ecosystem.

 

El Marché du Film It represents the ideal strategic location for consolidating business networks, bringing together thousands of industry professionals annually. The delegation of Spanish companies includes production companies, distributors, international sales agents, and film commissions. This professional network fosters business agreements in key areas of the global value chain, such as co-financing, international distribution, and transnational co-production.

 

The Cinema from Spain pavilion promotes the presence of 52 companies

 

The sectoral brand "Cinema from Spain" It channels the participation of Spanish entities in the French event, providing them with a high-visibility platform to establish direct contact with festival programmers, strategic buyers, and global content platforms. In this 2026 edition, the Spanish trade delegation comprises the following companies and official bodies:

 

Boosting documentary filmmaking and marketing remakes

 

In the non-fiction segment, the Spanish audiovisual industry participates prominently in the program Cannes Docs through the shop window "Spain Showcase"This international promotion campaign is being promoted for the third time by ICEX, in close collaboration with the Instituto de la Cinematografía y de las Artes Audiovisuales (ICAA) and the international competition ZINEBIThis specialized forum allows four feature-length documentary films in development to be positioned in front of international programmers and industry business partners.

 

The selected projects that make up this space are: «Altxaliliak», a Basque production under the label of Doxa Producciones and the filmmaker's direction Maia Iribarne Olhagarai; "Artifacts of war", co-developed by Artefacto Films y Cangrejo Films under the direction of Jorge Caballero; the Catalan-French co-production "A fire", driven Nanouk Films, Glia Films y Minimum Moderne under the direction of Neus Pagès; and the Spanish-Greek-Dutch alliance «Nar'hinan», produced by Gris Medio, Witfilm y Ethereal, directed by the filmmaker Efthymia Zymvragaki.

 

In parallel, the specialized forum "Cannes Remakes Spain" —framed within the business platform Cannes Remakes— operates with the purpose of promoting the export and sale of intellectual property rights for Spanish films for adaptation by global buyers interested in European content with strong international appeal. The following sales agents and projects participate in this area:

 

• Begin Againmarketing the work "When you stop loving me"Directed by Igor Legarreta.
• Filmax, with the rights to the feature film "My friend Eva", from the filmmaker Cesc Gay.
• Latido Filmsmanaging the international distribution of the film "The hole", Galder Gaztelu-Urrutia.

 

Attracting foreign investment and promoting the country brand

 

In the area of ​​attracting productive investments and promoting logistics services within the national territory, the sectoral brand "Shooting in Spain", managed by the division ICEX-Invest in Spain, actively intervenes in the Marché du Film 2026Its main purpose is to channel technical inquiries from international corporations attracted by Spain's competitive advantages, sectoral infrastructure and incentives as a destination for global film and television productions.

 

Also, in the context of promoting the country brand, the second phase of the corporate strategic campaign is presented. Where talent ignitesThrough the cinematic format of fashion films, which ensure a high narrative and artistic standard far removed from strictly advertising formulas, the aim is to project key attributes of technical excellence, diversity and innovation of the national cultural industry.

 

The three audiovisual works that feature in this phase are the following:

 

• "The flame", produced jointly by the firms Apartamento Studios y White Horse.
• "La Tarara", a development by the production company CANADA, an entity with widespread recognition in the foreign market.
• "Flamenco", directed by the filmmaker Carla Simón, which offers a contemporary cinematic perspective on tradition and cultural avant-garde.

 

This strategic evolution of the campaign represents a qualitative institutional leap, moving from a single piece at its inception to three distinct commercial productions in 2026, directly linking the audiovisual sector with other strategic Spanish export segments such as fashion, music, home furnishings, and industrial design.

 

Sectoral Initiative / Brand	Participants / Projects of the Delegation	Commercial and Internationalization Objective
"Cinema from Spain"	52 companies from the Spanish audiovisual sector	Promote direct commercial contact with international buyers, distributors and platforms.
"Spain Showcase" (Cannes Docs)	4 documentaries («Altxaliliak», "Artifacts of war", "A fire", «Nar'hinan»)	Exposure to programmers and global agents to promote co-production and financing agreements.
"Cannes Remakes Spain"	3 commercial sales agents (Begin Again, Filmax, Latido Films)	Promote the sale and export of intellectual property rights for Spanish remakes.
"Shooting in Spain"	Technical division of ICEX-Invest in Spain	Advising and encouraging the attraction of foreign capital and international film productions to Spain.
Where talent ignites	3 fashion films ("The flame", "La Tarara", "Flamenco")	Generate cross-sector business synergies by associating the country brand with fashion, music, and design.

 

Key points and frequently asked questions about the internationalization of Spanish audiovisual media

 

What is the main purpose of the Cinema from Spain pavilion at the Cannes Film Market 2026?
The pavilion brings together 52 Spanish companies under a common brand to maximize the global visibility of their content and facilitate business opportunities in co-production, financing and distribution through contact with international buyers.

 

What are the objectives of the Shooting in Spain initiative by ICEX-Invest in Spain?
Its strategic function focuses on attracting foreign direct investment, promoting Spain to international corporations in the industry as a preferred, competitive destination with excellent infrastructure to host global film shoots.

 

What innovation does the second phase of the Where talent ignites campaign present?
The campaign evolves commercially by showcasing three distinct fashion films instead of a single piece, using a high-quality artistic format to interconnect national audiovisual talent with the export sectors of fashion, music, and design.