The Spanish footwear industry reaffirms its international leadership in MICAM Milano, the leading global trade fair held from February 22 to 24 at the venue Milano-RhoWith 83 exhibitors and 106 brands, Spain seeks to attract buyers from more than 120 countries.
Export strength and institutional presence
The group participation, coordinated by the Federación de Industrias del Calzado Español (FICE), stands out for a proposal that merges design, quality, innovation and sustainabilityThis commercial venture is part of the Program with Collaborating Entities 2026 and has the fundamental support of ICEX España Exportación e Inversiones, in addition to the support of various Autonomous Communities through their specific promotional plans.
Spain is consolidating its position as one of the main drivers of footwear production and exports in Europe. The importance of this event is reflected in the data from the previous edition (September 2025), where the trade fairs MICAM y MIPEL attracted 20.362 visitors from 126 countries, of which 57% were international buyers.
Competitive context and contest data
In this 101st edition, the competition has the full participation of 794 brandsInternational representation is high, reaching 51% of the total exhibitors from 30 nations. In the ranking of participation by country, Spain It maintains a privileged position, ranking only behind Italy in terms of presence.
| Concept | Detail / Figure |
|---|---|
| Spanish exhibitors | 83 companies |
| Spanish brands represented | 106 brands |
| Season presented | Fall-Winter 26/27 |
| Total brands at the fair | 794 (51% international) |
| Main participating countries | Italy, Spain, Türkiye, Brazil, Germany and Portugal |
The event takes place simultaneously with MIPEL (handbags and leather goods), and partially coincides with other key trade shows such as Milano Fashion & Jewels, TheOneMilano y Sì Sposa Italiacreating a comprehensive ecosystem for the fashion business.
Resilience and added value
Vicente Pastor, President of FICEHe emphasized the importance of this trade mission despite the current situation: "We are aware of the difficulties of the moment and the complexity of the situation, but Spanish footwear has historically demonstrated its ability to adapt." MICAM It is an opportunity to convey a message of confidence. Our presence reflects the strength of our sector and its ability to compete in the most demanding markets, focusing on added value, differentiation, and internationalization.
To enhance the visibility of national companies, FICE has launched the campaign "Shoes from Spain"This promotional strategy, whose graphic image has been designed by the National Design Award Daniel Nebot, includes:
- Actions in the online channel through the official website, banners and segmented newsletters.
- Reinforced physical presence through information stands and advertising in the official catalog.
- Distribution of trending brochures and graphic materials to attract key prescribers.
Key points and frequently asked questions about MICAM 2026
How important is Spanish participation in MICAM Milano?
Spain is the second country with the largest number of exhibitors at the fair, which reinforces its position as a leading producer in Europe and allows national companies to consolidate relationships with distributors from 126 countries.
Who provides institutional support to footwear companies?
Participation is coordinated by FICE and has the financial and strategic support of ICEX, in addition to the support of the promotional plans of the Autonomous Communities.
What sectors are represented alongside footwear in Milan?
In addition to footwear in MICAM, handbag and leather goods fairs are held (MIPEL), jewelry and accessories (Milano Fashion & Jewels) and fashion in general, offering a comprehensive platform for the B2B sector.
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