"The online channel as an internationalization strategy" is the focus of the second of the #ExcellentMeetings

With an outstanding panel of speakers

The day is part of the collaboration agreement signed by Madrid Excellent and Auren to carry out training activities that promote the improvement of business competitiveness.

The General Director of Madrid Excellent, Rafael Barberá, has presented, together with Javier Yanez, partner of Auren Consulting, the second of the #ExcellentEncounters, under the title The online channel as an internationalization strategy.

Nuno Martins, Director of Marketing at DHL, Silvia Berrio, Senior Consultant at Auren and Juan Manuel Lopez Zafra, General Director of Economy of the Region of Madrid, have completed the panel of speakers for this day in which the main challenges faced by a company seeking to start selling online internationally have been evaluated.

In his exhibition, Checklist to internationalize your company, Nuno Martins has explained how the pandemic has been a brake on trade in many cases, but an acceleration factor in the strategy of internationalization of companies through online sales. In this regard, Martins has referred to the quote from Jack MA, former CEO of Alibaba Group: “In the next 30 years, globalization will empower the 80% of companies and people who have not benefited from globalization. 80% of small businesses will benefit from globalization. In 2030 more than 85% of companies will be e-commerce. Less than 1% of commerce will be offline. “Much of global trade today travels in containers, while by 2030 most of it will be in packages.”

Along with logistical factors to take into account, such as transportation costs or duty In the case of selling to other continents, Martins has provided essential resources to accommodate the website of a company for international sale:

For its part, Silvia Berrio has highlighted the importance of research prior to internationalization of a company. As general recommendations, Berrio suggests starting by defining what market you want to access and what marketplace It is the one that best adapts to the business, based on the type of product or service; to the marketing model (B2B or B2C); and according to the geographical focus. Additionally, we must define our offer for each marketplace, adapting and personalizing it for each sales channel.

The institutional intervention has been led by Lopez Zafra, which has highlighted the interest of the Community of Madrid in helping companies, "not putting a spanner in the works." The Dtor. General of Economy has explained the different initiatives that the regional government has launched in this direction, keeping in mind "that each euro, which is so difficult to earn for companies and individuals, has the best possible return."