Faconauto will hold its annual congress on March 4 and 5, 2026 in the Palacio Municipal de Congresos – IFEMA Madrid to address the transformation of the automotive sector. The event will bring together dealerships, brands, and experts to define strategies in the face of geopolitical uncertainty, the integration of artificial intelligence, and global regulatory and economic challenges.
Geopolitics as the axis of industrial competitiveness
One of the highlights of this edition will be the analysis of the international context that is shaping the future of the market. Under the title "The geopolitical race of the automobile: power, industry and market"The congress will examine the new global balance, trade tensions between blocs, and the energy transition.
To break down these macroeconomic challenges, Faconauto A panel of top-level experts has been confirmed to discuss industrial competition between regions and the strategic role of the automobile:
| Ponente | Position and Entity | Analysis Area |
|---|---|---|
| Fermín Soneira | CEO of Audi SAIC | Industrial and strategic challenges between Europe and China. |
| Janka Oertel | Director of the Asia Program of European Council on Foreign Relations (ECFR) | International relations and Asian politics. |
| Gonzalo Escribano | Professor at the UNED and Director of Energy and Climate in Real Instituto Elcano | Applied economics and energy transition. |
| Stefan Bratzel | Director of Center of Automotive Management (CAM) | Management and administration in the automotive industry. |
This round table will be moderated by Juan Moscoso del Prado HernándezSenior Fellow of EsadeGeoensuring a rigorous view of how international political decisions directly impact the bottom line of Spanish companies.
Artificial Intelligence: From Theory to Business Profitability
The other great pillar of Congress dome Faconauto 2026 It will be the applied technology. Far from theoretical approaches, the program will focus on use cases that are already generating a return. The opening session will be led by Jon Hernández, who with the support of BBVA Consumer Finance, will give the presentation "AI, wave or tsunami?" to understand the true scope of this disruption.
Subsequently, Salva MedinaCEO Valhalla, will present alongside CaixaBank Payments & Consumer Tangible examples of implementation in dealer networks. Attendees will learn about the competitive advantages of these tools:
- Substantial improvement in customer relationship and experience.
- Optimization of internal operational efficiency.
- Advances in commercial management and after-sales services.
Strategic data and the V_CON 2025 Study
During the second day, the following will be presented: THE STUDIO V_CON 2025A key tool that measures dealer satisfaction with their brands. The presentation will feature the participation of Manuel Díaz, partner responsible for Automotive of PwC Españawho will provide a strategic reading on the relationship between manufacturers and distribution in an environment of competitive pressure.
The event, which already has the backing of nearly 65 sponsors, will include the presentation of the "Commitment" Awards Faconauto and diverse workshops practical exercises focused on team management and process digitization.
Key points and frequently asked questions about the Faconauto 2026 Congress
When and where is the event held?
The congress will take place on March 4th and 5th, 2026 in the Palacio Municipal de Congresos – IFEMA Madrid.
What are the main topics that this edition will cover?
under the motto #Up to youIt will focus on the geopolitics of the automobile, the real-world application of artificial intelligence in dealerships, and the analysis of the relationship between brands and distribution.
Who are the leading speakers on the international stage?
Notable figures include Fermín Soneira (Audi SAIC), Janka Oertel (ECFR) and Dr. Stefan Bratzel (CAM), who will analyze the competition between Europe and China.
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