The Export Manager of 2026: How to lead the adoption of AI in your company

 

Next Wednesday, April 8th, the Cámara Comercio Alicante It will hold a technical seminar focused on the transformation of the foreign trade sector. The event will address how Export Managers should lead the adoption of AI to close the operational and strategic gap in today's exporting and investing companies.

 

The challenge of integrating AI in the foreign trade sector

 

In today's global business landscape, data reveals a critical asymmetry in digitalization. While the 70% of professionals It already uses Artificial Intelligence tools individually, only the 21,6% of companies It has managed to effectively integrate it into its structural processes. This difference underscores a lack of leadership and clear roadmaps within organizations.

 

Of Figure Export Manager This role is at the heart of this paradigm shift. By 2026, this professional must move beyond simply managing logistics and commercial processes to become a «AI-Augmented Export Manager»acting as the main intelligence orchestrator within the company.

 

Key data from the day and market situation

 

The session will begin with the opening remarks of Luis Ferrero, Head of the International Area of ​​the Cámara Comercio Alicante, along with a representative of IVACEThe main presentation will be given by David Martínez CalduchCEO Soluciona Facil, expert in the implementation of technological solutions for businesses.

 

Indicator / Event	Detail
Event Date	Wednesday 8 for April
Main Speaker	David Martínez Calduch (Soluciona Facil)
Individual use of AI	70% of professionals
Real corporate integration	21,6% of companies
Organiser	Cámara Comercio Alicante / IVACE

 

High-impact program and practical applications

 

The program for the day is designed to offer an immediate return on investment to participating companies, focusing on practical applications that can be implemented quickly. Key topics to be covered include:

 

• The new map of foreign trade: Analysis of why 2026 represents the definitive turning point for technology.
• Evolution of the professional profile: From traditional manager to augmented intelligence orchestrator.
• High ROI applications: Identifying the five tools with the greatest immediate economic impact on exports.
• Strategic roadmap: A six-step plan to lead technology adoption without compromising the company's operations.

 

The session will conclude with a question and answer period and practical recommendations so that attendees can begin the transition to this new management model from the first day of work after the meeting.

 

 

Key points and frequently asked questions about Export Manager and AI

 

What is the main obstacle for AI in exporting companies?

The lack of a defined roadmap and clear leadership. Although many employees use AI for personal purposes, the lack of a corporate strategy prevents 78,4% of companies from fully leveraging it.

 

What does it mean to be an "AI-Augmented Export Manager"?

This professional evolves from manual process management to orchestrating AI tools to optimize decision-making, logistics, and the efficient prospecting of international markets.

 

Are there immediate benefits to implementing these technologies?

Yes, the workshop identifies specific applications with an immediate ROI (Return on Investment) that can be applied within the same week of learning about them, improving competitiveness in foreign trade.

 

Registration: