The Leading Brands Forum joins forces with the Villafañe consultancy to measure the prestige of Spanish brands worldwide

El Forum of Renowned Spanish Brands (FMRE) has signed an agreement with the consulting firm Villafane to analyze the perception and value of the brands that are part of this organization. Villafane, a company specializing in corporate reputation management and integrated into the Roman Group, will contribute its expertise to assess the impact and recognition of these brands through key business indicators.

One of the main actions of this agreement will be the inclusion of the FMRE in the second edition of the program Pro-leader 2025, an initiative of Villafane which, since 2005, has been evaluating the reputation of organizations and their leaders through consultations with «Highly Informed Publics» (PAI).

In addition to this assessment, the alliance opens the door to new joint projects, such as the analysis of the perception of the brand Spain and the Spanish brands themselves in international marketsThese studies will be aimed at strategic audiences, such as Spanish and multinational companies, as well as students and foreign residents living in Spain.

The general director of the FMRE, Pablo Lopez GilLópez Gil emphasized the importance of this initiative for the organization. "Having metrics and indicators that allow us to measure the impact of our work and that can provide knowledge and value to Spanish brands contributes positively to the mission and objectives of the FMRE," he stated.

For its part, Sebastian Cebrian, Managing Director from Villafañe and Reputation Management & Analytics Director De Roman expressed his satisfaction with the collaboration. "We are very pleased to continue collaborating from Villafañe with the FMRE on the growth of Spanish companies worldwide through the country brand, internationalization, and intangible assets," Cebrián commented. "We are pioneers in identifying the differentiating levers of our companies, their leaders and their brands, and in contrasting them and ensuring that they are recognized by the stakeholders with whom they interact." said.

This agreement reinforces a collaboration that already existed between both organizations, consolidating a strategic alliance focused on promoting the reputation and leadership of Spanish companies on a global scale.